Lego Herz
MaybeShoppers spend an estimated $6.2M a year here. But demand is soft, at -33.6% this quarter, so Lego Herz is a Maybe.
- Flapen Score
- 53 / 100Top 27% of 4,240 Küche, Haushalt & Wohnen niches · +5 vs the category median of 4853
- Market size
- €6.2M/yr8.1M searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 43%top-5 click share · 9 brands · 346 sellers
Flapen Score
Lego Herz against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Lego Herz is stronger. Inside it, weaker.
Market
The Lego Herz market on Amazon at a glance
Shoppers on Amazon Germany searched for Lego Herz 8.1M times last year and spent an estimated €6.2M. The top 5 brands take 97% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 8.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6.2M a year.
- Searches, last 12 months
- 8.1M
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- €6.2Ma year
- Peak month
- December3.8× the quietest month
- Top search term
- lego blumen4.2M searches a year
02 · Price
A sale here is worth €25.84.
Listings sell for €25.84 on average, from €7.92 to €68.14. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At €25.84 that is €103K to €129K a year per listing.
- Average price
- €25.84inside the $15 to $100 sweet spot
- Price range
- €7.92–€68.14
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- €103K–€129K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #142 within Kunstblumen & -pflanzen. It carries 6,227 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #142in Kunstblumen & -pflanzen
- Average rating
- 4.70 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,227per listing
- Listings tracked
- 35
04 · Newcomers
16 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Lego Herz products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Botanicals Gänseblümchen - Strauß aus Kunstblumen mit Gänseblümchen & Lavendel - DIY Deko fürs Kinderzimmer - Geschenkidee zum Geburtstag für Mädchen ab 9 Jahren - 11508
- Price
- €9.47
- Rating
- 4.8/5
- Reviews
- 1,657
- Age
- 8mo ago

LEGO Botanicals Schaukelnde Pflanzen - Set mit Kunstblumen - mit 2 Kunstpflanzen & 2 pastellfarbenen Blumentöpfen für Schlafzimmer Deko - DIY Geschenkidee für Mädchen ab 9 Jahren & Erwachsene - 11506
- Price
- €13.69
- Rating
- 4.8/5
- Reviews
- 524
- Age
- 3mo ago

LEGO Botanicals Mini-Orchidee - Set mit Kunstblumen für Erwachsene - Zimmerpflanze mit Blumentopf im Terrakotta-Stil - DIY Geschenkidee zum Geburtstag - 10343
- Price
- €17.18
- Rating
- 4.8/5
- Reviews
- 17,677
- Age
- 1y ago

LEGO Botanicals Wildflower Bouquet Set - Artificial Flowers with Poppies and Lavender - Crafts kit for Adults - Home Office Décor Gifts for Women and Men - 10313
- Price
- €34.17
- Rating
- 4.8/5
- Reviews
- 7,429
- Age
- 3y ago

LEGO Botanicals Schöner Rosafarbener Blumenstrauß - Set mit Kunstblumen für Erwachsene - Deko mit künstlichen Rosen Gänseblümchen Kornblumen & Holunderblüten - Geschenkidee zum Geburtstag - 10342
- Price
- €35.24
- Rating
- 4.8/5
- Reviews
- 4,340
- Age
- 1y ago
Trending
estimated 90-day click momentum
LEGO Botanicals Kosmeen - Künstlicher Blumenstrauß mit 3 Kosmeen & 2 Lampenputzergras Stielen - DIY Kunstblumen Kinderzimmer Deko - Geburtstagsgeschenk für Mädchen ab 9 Jahren & Erwachsene - 11514
- Price
- €9.65
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 1mo ago

LEGO Botanicals Seerosen - Kunstblumen Set mit 2 künstlichen Topfpflanzen in transparenten Vasen - DIY Kinderzimmer Deko - Geschenk für Mädchen ab 9 Jahren & Erwachsene Blumenliebhaber - 11511
- Price
- €25.75
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1mo ago

LEGO Botanicals Schaukelnde Pflanzen - Set mit Kunstblumen - mit 2 Kunstpflanzen & 2 pastellfarbenen Blumentöpfen für Schlafzimmer Deko - DIY Geschenkidee für Mädchen ab 9 Jahren & Erwachsene - 11506
- Price
- €13.69
- Rating
- 4.8/5
- Reviews
- 524
- Age
- 3mo ago

Blumen-Bausteine-Set 1329 Teile zeitloses Blumenstrauß-Set mit 14 verschiedenen Blumenarten DIY-Bausatz für farbenfrohe Blumendekoration für Zuhause/Büro Geburtstagsgeschenk/Jahrestag/Muttertag
- Price
- €25.94
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 11mo ago

Millionspring Rosa Rosenstrauß-Bausatz Rosa Künstliche Rosen Geschenke für Ihn Sie zur Valentinstag Hochzeit zum Jahrestag Ruhestand Muttertag Weihnachten Heimdekoration
- Price
- €36.81
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 9mo ago
Newest
by launch date
LEGO Botanicals Kosmeen - Künstlicher Blumenstrauß mit 3 Kosmeen & 2 Lampenputzergras Stielen - DIY Kunstblumen Kinderzimmer Deko - Geburtstagsgeschenk für Mädchen ab 9 Jahren & Erwachsene - 11514
- Price
- €9.65
- Rating
- 4.8/5
- Reviews
- 97
- Age
- 1mo ago

LEGO Botanicals Seerosen - Kunstblumen Set mit 2 künstlichen Topfpflanzen in transparenten Vasen - DIY Kinderzimmer Deko - Geschenk für Mädchen ab 9 Jahren & Erwachsene Blumenliebhaber - 11511
- Price
- €25.75
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1mo ago

LEGO Botanicals Schaukelnde Pflanzen - Set mit Kunstblumen - mit 2 Kunstpflanzen & 2 pastellfarbenen Blumentöpfen für Schlafzimmer Deko - DIY Geschenkidee für Mädchen ab 9 Jahren & Erwachsene - 11506
- Price
- €13.69
- Rating
- 4.8/5
- Reviews
- 524
- Age
- 3mo ago

LEGO Botanicals Magnolienzweige - Kunstblumen Set für Erwachsene - 5 künstliche Magnolien für Deko im Wohn- oder Schlafzimmer - DIY Geschenkidee für Frauen - 11510
- Price
- €30.13
- Rating
- 4.7/5
- Reviews
- 251
- Age
- 5mo ago

LEGO Botanicals Sonnenblumenstrauß - Kunstblumen Set für Erwachsene - Künstliche Sonnenblumen & Eukalyptuszweige für Deko im Wohn- oder Schlafzimmer - DIY Geschenkidee für Frauen - 11502
- Price
- €37.51
- Rating
- 4.8/5
- Reviews
- 271
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
346
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 86%
Open market
2%
- LEGO92%
- CUBIMANA2%
- Millionspring1%
- Rongmeiz1%
- Coodoo1%
- BRICK Flip1%
- Open — no brand owns it (3 brands, 2%)
Demand
Lego Herz search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Lego Herz search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego blumen4.2M/yr
- lego botanicals2.0M/yr
- lego blumenstrauß461K/yr
- lego blume306K/yr
- lego flowers174K/yr
- lego pflanzen206K/yr
- klemmbausteine blumen126K/yr
- blumen lego120K/yr
- lego botanical83K/yr
- lego kaktus56K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Herz
We read the reviews and the return reasons for every product selling here.
“Schade ums Geld”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Herz questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









