Is league of legends profitable to sell on Amazon Germany?

The niche generates €118K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (45/100).

How competitive is the league of legends niche?

13 brands and 125 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in league of legends?

Top complaints mined from reviews: Produktzustand, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 1.2%.

When does demand for league of legends peak?

Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the league of legends niche?

Listings span €7.61–€205.75; the average listing price is €35.38 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.

league of legends

Skip it

Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€35.38

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great333.18

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€7.61–€205.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay€118K

€118K/yr · 186K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, league of legends is a €118K/yr Amazon Germany market (186K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

league of legends market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €106K–€142K; units × avg price
Conversion rate: 1.8%
Avg BSR: #5,023
Page quality: 0%
Prime: 61%
Sponsored: 21%
Out of stock: 5.8%
Avg brand age: 36 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

125

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

11%

Funko64%
LYH20196%
joojee GmbH6%
Displate6%
League of Legends4%
Pure Print Cut3%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Open Trend

Top league of legends search terms

league of legends121K/yr -23.4%0.4% conv.
league of legends merch25K/yr -10.5%0.7% conv.
league of legends figur12K/yr -18.8%0.4% conv.
league of legends figuren7K/yr -26.7%0.4% conv.
arcane funko pop9K/yr -33.4%2.8% conv.
funko pop arcane8K/yr -46.8%4.0% conv.
jinx funko pop5K/yr -31.8%6.6% conv.

All search terms

Top league of legends products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop! TV: Arcane LOL - Jinx - Arcane: League of Legends - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler

Funko€15.334.7★1,547 rev

Funko Pop! TV: Arcane LOL - Vi - Arcane: League of Legends - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler

Funko€15.034.8★1,053 rev

Funko POP! & Buddy: League of Legends- Teemo with Shroom - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler

Funko€11.694.7★64 rev

Funko POP! Animation: Arcane: League of Legends - Caitlyn - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler

Funko€15.664.7★531 rev

LYH2019 Poro Plüschtier Poro Plüschpuppe super süß weich und flauschig Spielcharakter Spielzeug Kinder Familie Interaktion 30cm

LYH2019€16.254.3★208 rev

Newest

by launch date

Funko POP! Games: League of Legends - K/DA Ahri - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€13.1319 rev

3mo ago

Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Karten Ea) Deck-Building Sammelkartenspiel zufällig sortiert

RIFTBOUND€159.960 rev

7mo ago

Riftbound: League of Legends TCG Spiritforged - Booster Display - 24 Booster Packs (14 Karten Ea) Deck-Building Sammelkartenspiel zufällig Sortiert

UVS Games€205.750 rev

7mo ago

Funko POP! & Buddy: League of Legends- Teemo with Shroom - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler

Funko€11.6964 rev

8mo ago

Funko Pop! Games: League of Legends - Lux - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Video Games Fans - Modellfigur Für Sammler

Funko€13.0041 rev

8mo ago

What buyers say about league of legends

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“perfekte Qualität, alles super”

Sammlungsobjekte18%

“So wurde meine Arcane Sammlung ergänzt”

beworben Vs Tatsächliches Produkt16%

“entspricht genau den Produktbildern”

Druckqualität12%

“Toller Druck”

Geschenk Zweck9%

“Ein tolles Geburtstagsgeschenk”

Gravur/Malerei/Sublimieren9%

“Tolle Details, saubere Bemalung und genau wie man es sich als Arcane-Fan wünscht”

Gesamtgröße5%

“Passend”

Design insgesamt2%

“die vielen kleinen Details sind wirklich wunderschön umgesetzt.”

Farbe2%

“Die Farben sind kräftig”

What buyers complain about

Produktzustand50%

“Gebraucht gekauft, kaputter als angegeben”

Gesamtgröße17%

“Die Tasse hätte etwas größer sein können”

Preis-Leistungs-Verhältnis17%

“Und ist schon teuer”

Top return reasons

Produktzustand24%

Gesamtgröße18%

Qualität insgesamt18%

Funktionalität insgesamt6%

Defekt Material/Teile6%

Feucht/Trocken6%

Fall/Aufprallschutz6%

Kratzfestigkeit6%

Geschenk Zweck6%

beworben Vs Tatsächliches Produkt6%

Common questions

Is league of legends profitable to sell on Amazon Germany?: The niche generates €118K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (45/100).
How competitive is the league of legends niche?: 13 brands and 125 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in league of legends?: Top complaints mined from reviews: Produktzustand, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 1.2%.
When does demand for league of legends peak?: Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
What does it cost to enter the league of legends niche?: Listings span €7.61–€205.75; the average listing price is €35.38 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.