Is laternenstab profitable to sell on Amazon Germany?

The niche generates €156K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (49/100).

How competitive is the laternenstab niche?

20 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in laternenstab?

Top complaints mined from reviews: Haltbarkeit, Stärke, Defekt Material/Teile. The return rate is 3.3%.

When does demand for laternenstab peak?

Demand peaks in Oct–Nov; the busiest month runs 314.7× the quietest.

What does it cost to enter the laternenstab niche?

Listings span €3.05–€15.63; the average listing price is €8.49 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.

laternenstab

Skip it

Prices mostly outside the sweet spot ($3.05–$15.63) — this niche doesn't clear our bar today.

Review moat

Great233.48

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay€156K

€156K/yr · 524K searches

Avg price

Bad€8.49

avg listing price — sweet spot $15–$100

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Price range

Bad€3.05–€15.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, laternenstab is a €156K/yr Amazon Germany market (524K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

laternenstab market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: €255K–€340K; units × avg price
Conversion rate: 3.5%
Avg BSR: #291
Page quality: 0%
Prime: 87%
Sponsored: 57%
Out of stock: 39.7%
Avg brand age: 38 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

45%

Top 20: 97%

Open market

40%

folia14%
NVGFTG12%
Idena12%
Aomig11%
ADTSADDTO6%
Gogogmee5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 314.7×

Open Trend

Top laternenstab search terms

laternenstab356K/yr -16.2%3.2% conv.
laternenstab kinder led73K/yr -47.4%6.3% conv.
laternen stab11K/yr +32.4%2.0% conv.
laternenstäbe7K/yr +68.6%1.9% conv.
stab laterne3K/yr +58.9%0.8% conv.
laternenstab led16K/yr -4.4%3.5% conv.
laternenstab kinder8K/yr -46.1%2.1% conv.
laterne stab6K/yr -23.0%1.3% conv.
led laternenstab9K/yr -44.4%3.3% conv.
leuchtstab laterne9K/yr -74.6%2.0% conv.

All search terms

Top laternenstab products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NVGFTG 50 Stück Laternenstab Holz Laternenstäbe aus Holz Laterne Stab 300 × 6 mm DIY Laternen Stab mit Löchern Holzstäbchen Rundholz zum Laternen Basteln Bastelprojekte Dekorationen

NVGFTG€7.905.0★3 rev

Idena 31841 - Laternenstab aus Holz mit LED Lämpchen ca. 30 cm bemalter Holzstab mit Drahtbügel für Laternen inkl. Batterien

Idena€3.563.5★8 rev

folia Laternenstab aus Holz Länge: 60 cm (5 Stück Laternenstab)

folia€3.054.4★96 rev

Aomig 4 Pcs Laternenstäbe mit LED Laterne Kinder Elektrischer Geschenke Laternenstab Licht Laterne Zauberstäbe Kindergarten Halloween St Martin Karneval Party Kostümparty Weihnachten Neujahr (B-40cm)

Aomig€6.754.4★54 rev

ADTSADDTO Garden Schäferhaken 2 StÜCke 120 Cm Metall-Gartenstecker Mit Heavy Duty Rust Resistant Haken Mit 5 Prong Base Shepherds Crook Hook FÜR Solarleuchten Pflanzenkörbe Laternen Vogelhäuschen

ADTSADDTO€15.634.5★2,106 rev

Newest

by launch date

NVGFTG 50 Stück Laternenstab Holz Laternenstäbe aus Holz Laterne Stab 300 × 6 mm DIY Laternen Stab mit Löchern Holzstäbchen Rundholz zum Laternen Basteln Bastelprojekte Dekorationen

NVGFTG€7.903 rev

7mo ago

Idena 31841 - Laternenstab aus Holz mit LED Lämpchen ca. 30 cm bemalter Holzstab mit Drahtbügel für Laternen inkl. Batterien

Idena€3.568 rev

9mo ago

DOITOOL 20 Stück Holz Laternenstäbe 11.65In Handgehaltener Laternenstab Für Diy Basteln Innen- Und Außendekoration Ideal Für Laternenfest Und Party

DOITOOL€7.031 rev

9mo ago

Homoyoyo 20 Stück Laternenstäbe Aus Holz Laternenstab Aus Holz 11.65 in Handgehaltener Laternengriff Für Diy-Basteln Laternenfest Partydeko Innen- Und Außenbereich

Homoyoyo€8.840 rev

9mo ago

folia 988 - Laternenstab mit LED Licht ca. 58 cm langer Holzstab mit warmweißem Dekolicht wasserfest inkl. Laternen Drahtbügel 2 Batterien und einem Klebepad

folia€5.814 rev

11mo ago

What buyers say about laternenstab

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Handwerklich super”

Stärke16%

“Sehr schöne und eigentlich stabile Haken, um leichte Laternen aufzuhängen”

Design insgesamt12%

“Handwerklich super”

Montage/Installation6%

“Einfache Montage”

Spaß/Unterhaltungserlebnis5%

“machen Kindern viel Spaß.”

Benutzerfreundlichkeit4%

“Einfach gut”

Griff4%

“OK. Fester Haken, hält gut im Boden,”

Materialqualität4%

“Gutes Material”

Haftung/Klebrigkeit4%

“Die bunten Klebefolien für die Laternen kamen gut an”

Korrekt Inhalt4%

“Top teile alles wunderbar”

What buyers complain about

Haltbarkeit28%

“Direkt 4 Jahre abgedeckt fals mal eins kaputt geht”

Stärke28%

“Alles wackelig”

Defekt Material/Teile11%

“Artikel beschädigt”

Lackqualität11%

“Nach 2 Wochen im Freien, gerostet, Farbe abgeblättert, teilweise gebogen oder abgebrochen”

Materialqualität6%

“Material ist nicht das Beste”

Qualität insgesamt6%

“Totaler Schrott”

Top return reasons

Gesamtgröße50%

Qualität insgesamt13%

Defekt Material/Teile7%

Funktionalität insgesamt6%

Dicke4%

Stärke3%

Höhe3%

Dünn3%

Add-Ons/Anhänge3%

Mechanismus probleme3%

Common questions

Is laternenstab profitable to sell on Amazon Germany?: The niche generates €156K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (49/100).
How competitive is the laternenstab niche?: 20 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in laternenstab?: Top complaints mined from reviews: Haltbarkeit, Stärke, Defekt Material/Teile. The return rate is 3.3%.
When does demand for laternenstab peak?: Demand peaks in Oct–Nov; the busiest month runs 314.7× the quietest.
What does it cost to enter the laternenstab niche?: Listings span €3.05–€15.63; the average listing price is €8.49 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.

laternenstab

laternenstab market data

Competition & brand share

Demand & seasonality

Top laternenstab search terms

Top laternenstab products on Amazon

Top sellers

Newest

Trending

What buyers say about laternenstab

What buyers love

What buyers complain about

Top return reasons

Common questions

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