Is laterne kinder profitable to sell on Amazon Germany?

The niche generates €173K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the laterne kinder niche?

26 brands and 70 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in laterne kinder?

Top complaints mined from reviews: Qualität insgesamt, Haftung/Klebrigkeit, beworben Vs Tatsächliches Produkt. The return rate is 2.6%.

When does demand for laterne kinder peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 428.7× the quietest.

What does it cost to enter the laterne kinder niche?

Listings span €3.56–€20.88; the average listing price is €10.16 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.

laterne kinder

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-14.8% this quarter) keeps it on the watch list.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great176.39

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — an open shelf

Returns

Good2.6%

return rate — above 5% kills the launch gate

Market size

Okay€173K

€173K/yr · 1.2M searches

Avg price

Okay€10.16

avg listing price — sweet spot $15–$100

Price range

Okay€3.56–€20.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, laterne kinder is a €173K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

laterne kinder market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: €203K–€254K; units × avg price
Conversion rate: 1.5%
Avg BSR: #318
Page quality: 0%
Prime: 94%
Sponsored: 58%
Out of stock: 29.5%
Avg brand age: 39 months
Avg seller age: 197 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

42%

Top 20: 89%

Top-5 click share

40%

Top 20: 79%

Open market

54%

Herbst13%
amscan8%
com-four7%
folia7%
Idena6%
Silkwish4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 428.7×

Open Trend

Top laterne kinder search terms

laterne kinder363K/yr -21.7%1.7% conv.
laternen bastelset451K/yr -19.7%0.8% conv.
kinder laterne15K/yr +59.1%0.9% conv.
laterne kinder mit leuchtstab26K/yr -9.9%2.3% conv.
lampion kinder laterne12K/yr +6.8%2.3% conv.
laterne basteln47K/yr -51.3%0.6% conv.
kinder laterne für umzug13K/yr +66.5%1.8% conv.
laternen kinder20K/yr +20.5%0.4% conv.
st martin laterne28K/yr -13.1%1.5% conv.
bastelset laterne23K/yr +2.7%0.0% conv.

All search terms

Top laterne kinder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Herbst 2 Stück Laternenstab Multicolor Laternen Bastelset für St Martin DIY Selbstgebaute Laterne mit Laternenstab für Geburtstage Halloween Weihnachten (Blumenschmetterling)

Herbst€6.284.8★14 rev

Riethmüller Papierlaterne Mond mit Mütze 25 cm für St. Martin

amscan€6.254.1★38 rev

COM-FOUR Laternenset 6-teilig - Papier und LED Stäbe für St. Martin Laternenparade und Halloween [Auswahl variiert]

com-four€16.523.5★234 rev

Silkwish 2 Stück Tragbare Laterne für Kinder - DIY Selbstgebaute mit Laternenstab 2 Batterien Multicolor - für Halloween Weihnachten Geburtstage (Diamant)

Silkwish€14.074.7★51 rev

Teouuas 2 Stück Laterne Kinder St Martin Lampion Kinder Papierlaterne Rund Papier Lampion Kinders Laternes für Umzug St. Martin Halloween (Zwei Designs im Meerjungfrauen-Stil)

Teouuas€8.040.0★0 rev

Newest

by launch date

Teouuas 2 Stück Laterne Kinder St Martin Lampion Kinder Papierlaterne Rund Papier Lampion Kinders Laternes für Umzug St. Martin Halloween (Zwei Designs im Meerjungfrauen-Stil)

Teouuas€8.040 rev

6mo ago

Rdlobu Laterne Bunt Geburtstagsdeko Wiederverwendbare Papierlaterne Rund

Rdlobu€10.964 rev

7mo ago

Idena 31841 - Laternenstab aus Holz mit LED Lämpchen ca. 30 cm bemalter Holzstab mit Drahtbügel für Laternen inkl. Batterien

Idena€3.568 rev

9mo ago

Herbst 2 Stück Laternenstab Multicolor Laternen Bastelset für St Martin DIY Selbstgebaute Laterne mit Laternenstab für Geburtstage Halloween Weihnachten (Blumenschmetterling)

Herbst€6.2814 rev

11mo ago

Aomig 4 Pcs Laternenstäbe mit LED Laterne Kinder Elektrischer Geschenke Laternenstab Licht Laterne Zauberstäbe Kindergarten Halloween St Martin Karneval Party Kostümparty Weihnachten Neujahr (B-40cm)

Aomig€6.7554 rev

11mo ago

What buyers say about laterne kinder

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen12%

“Die bunten Lichter sehen schön aus”

Geschenk Zweck12%

“Super Geschenk”

Haltbarkeit9%

“gut zu halten.”

Spaß/Unterhaltungserlebnis9%

“Hat mega Spaß gemacht”

Benutzerfreundlichkeit8%

“nicht allzu schwer,”

Preis-Leistungs-Verhältnis8%

“Guter Preis”

Verzierungs/Stickereiqualität8%

“Tolle Deko”

beworben Vs Tatsächliches Produkt6%

“Genau wie beschrieben”

Montage/Installation6%

“Aber der Aufbau hat trotzdem ohne Probleme funktioniert”

Haftung/Klebrigkeit4%

“Die bunten Klebefolien für die Laternen kamen gut an”

What buyers complain about

Qualität insgesamt21%

“Fehlerhafte produktion”

Haftung/Klebrigkeit21%

“leider wird aber der Kleber nicht durchsichtig nach Nutzung, daher sahen sie einfach nicht schön aus nach der Fertigstellung.”

beworben Vs Tatsächliches Produkt14%

“ok aber nicht so schön wie in den Bildern”

Haltbarkeit14%

“daher nicht länger als 10 Minuten gehalten”

Dicke7%

“Die Papierlaternen sind eher dünn”

Top return reasons

Gesamtgröße41%

Qualität insgesamt21%

Defekt Material/Teile11%

beworben Vs Tatsächliches Produkt6%

Produktzustand5%

Haltbarkeit4%

Geschenk Zweck4%

Materialqualität2%

Batterieeinschluss2%

Farbe2%

Common questions

Is laterne kinder profitable to sell on Amazon Germany?: The niche generates €173K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the laterne kinder niche?: 26 brands and 70 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in laterne kinder?: Top complaints mined from reviews: Qualität insgesamt, Haftung/Klebrigkeit, beworben Vs Tatsächliches Produkt. The return rate is 2.6%.
When does demand for laterne kinder peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 428.7× the quietest.
What does it cost to enter the laterne kinder niche?: Listings span €3.56–€20.88; the average listing price is €10.16 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.