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Laresar

Fail

Shoppers spend an estimated $11K a year here, so Laresar is a Fail.

Flapen Score
30
30 / 100
Ranks 3,982 of 4,240 Küche, Haushalt & Wohnen niches · −18 vs the category median of 48
Market size
€11K/yr16K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
68%top-5 click share · 12 brands · 48 sellers

Flapen Score

Laresar against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Laresar is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laresar market on Amazon at a glance

Shoppers on Amazon Germany searched for Laresar 16K times last year and spent an estimated €11K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
0.5%
Market size, estimated
€11Ka year
Peak month
November2.2× the quietest month
Top search term
laresar8K searches a year

02 · Price

A sale here is worth €131.59.

Listings sell for €131.59 on average, from €82.15 to €200.47. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At €131.59 that is €0 to €13K a year per listing.

Average price
€131.59above the $15 to $100 sweet spot
Price range
€82.15–€200.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
€0–€13K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #294 within Haushaltsreiniger & Staubsauger. It carries 1,913 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
19.1%
Average rank
#294in Haushaltsreiniger & Staubsauger
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,913per listing
Listings tracked
17

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
11 months

Products

Top Laresar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

48

Top-5 brand share

50%

Top 20: 66%

Top-5 click share

68%

Top 20: 100%

Open market

17%

  • Brand 134%
  • Brand 222%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (6 brands, 17%)

Demand

Laresar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Laresar

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
20%of negative reviews mention “Akkulaufzeit”
2.8%of orders come back
“Akkulaufzeit unzureichend”
A buyer, on “Akkulaufzeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Laresar questions

Answered from the same tracked data.