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Kuschel Bettwäsche

Fail

Demand is soft, at -79.7% this quarter, so Kuschel Bettwäsche is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€90K/yr506K searches / yr
90-day growth
-79.7%search demand this quarter
Competition
34%top-5 click share · 30 brands · 34 sellers

Flapen Score

Kuschel Bettwäsche against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kuschel Bettwäsche is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuschel Bettwäsche market on Amazon at a glance

Shoppers on Amazon Germany searched for Kuschel Bettwäsche 506K times last year and spent an estimated €90K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -79.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months
506K
Growth, 90 days vs prior 90
-79.7%
Conversion, latest week
0.8%
Market size, estimated
€90Ka year
Peak month
November35.6× the quietest month
Top search term
biber bettwäsche 200x20062K searches a year

02 · Price

A sale here is worth €23.66.

Listings sell for €23.66 on average, from €10.11 to €42.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €23.66 that is €0 to €2K a year per listing.

Average price
€23.66inside the $15 to $100 sweet spot
Price range
€10.11–€42.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 36.5% of listings are out of stock. The average listing ranks #716 within Bettwaren & Bettwäsche. It carries 1,886 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
57%
Out of stock, average day
36.5%
Average rank
#716in Bettwaren & Bettwäsche
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,886per listing
Listings tracked
54

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Kuschel Bettwäsche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

34

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

34%

Top 20: 68%

Open market

41%

  • Brand 119%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Kuschel Bettwäsche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '24Prime Day '25Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 35.6×

Search terms

Top Kuschel Bettwäsche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biber bettwäsche 200x20062K/yr
  • kuschelbettwäsche flauschig 135x20061K/yr
  • fleece bettwäsche 135 x 20058K/yr
  • kuschelige bettwäsche41K/yr
  • kuschel bettwäsche36K/yr
  • bettwäsche kuschelig21K/yr
  • fleece bettwäsche35K/yr
  • bettwäsche 200x200 biber29K/yr
  • kuschel bettwäsche 135x20027K/yr
  • flauschige bettwäsche 135x20011K/yr

Reviews and returns

What reviews say buyers love and hate about Kuschel Bettwäsche

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Wärme”
20%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Schlechte Qualität und schon defekt geliefert”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kuschel Bettwäsche questions

Answered from the same tracked data.