Is Kugelkerzen profitable to sell on Amazon Germany?

Flapen scores Kugelkerzen 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €9K a year across 22 tracked products. Search demand grew -58.1% in the last 90 days.

How competitive is the Kugelkerzen niche on Amazon Germany?

8 brands and 12 sellers compete in Kugelkerzen on Amazon Germany. The top 5 Kugelkerzen products take 46% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Kugelkerzen?

Kugelkerzen buyers on Amazon Germany complain most about Geruch. An estimated 1.3% of orders come back.

When does demand for Kugelkerzen peak?

Search demand for Kugelkerzen on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 18.1× the quietest.

What does it cost to enter the Kugelkerzen niche?

Kugelkerzen sells for €10.55 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.28 to €18.36. The average product has 120 reviews, the count a new listing must catch up to.

Kugelkerzen

Fail

Demand is soft, at -58.1% this quarter, so Kugelkerzen is a Fail.

Filters Low Review Barrier

Flapen Score: 36
36 / 100Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size: €9K/yr54K searches / yr
90-day growth: -58.1%search demand this quarter
Competition: 46%top-5 click share · 8 brands · 12 sellers

Flapen Score

Kugelkerzen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kugelkerzen is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Kugelkerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kugelkerzen 54K times last year and spent an estimated €9K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months: 54K
Growth, 90 days vs prior 90: -58.1%
Conversion, latest week: 1.6%
Market size, estimated: €9Ka year
Peak month: November18.1× the quietest month
Top search term: kugelkerzen19K searches a year

02 · Price

A sale here is worth €10.55.

Listings sell for €10.55 on average, from €3.28 to €18.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €10.55 that is €0 to €1K a year per listing.

Average price: €10.55under the $15 to $100 sweet spot
Price range: €3.28–€18.36
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #333 within Kerzen & Kerzenhalter. It carries 120 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 41%
Prime listings: 68%
Out of stock, average day: 11.1%
Average rank: #333in Kerzen & Kerzenhalter
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 120per listing
Listings tracked: 22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Kugelkerzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

46%

Top 20: 98%

Open market

Brand 136%
Brand 221%
Brand 318%
Brand 49%
Brand 56%
Brand 65%
Open — no brand owns it (2 brands, 5%)

Demand

Kugelkerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.1×

Search terms

Top Kugelkerzen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kugelkerzen19K/yr -59.0%1.2% conv.
kugelkerze9K/yr -58.2%1.1% conv.
runde kerzen8K/yr -56.4%1.6% conv.
kugelkerzen 10cm7K/yr -56.1%1.5% conv.
kugelkerzen 8cm6K/yr -55.4%2.1% conv.
kerzen rund5K/yr -63.6%1.4% conv.

Reviews and returns

What reviews say buyers love and hate about Kugelkerzen

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Qualität insgesamt”

100%of negative reviews mention “Geruch”

1.3%of orders come back

“Ich habe den Duft nicht getestet”

A buyer, on “Geruch”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

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FAQ

Common Kugelkerzen questions

Answered from the same tracked data.

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