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Kürbis

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $12K a year here, so Kürbis is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48
Market size
€12K/yr326K searches / yr
90-day growth
+93.8%search demand this quarter
Competition
32%top-5 click share · 24 brands · 58 sellers

Flapen Score

Kürbis against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kürbis is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kürbis market on Amazon at a glance

Shoppers on Amazon Germany searched for Kürbis 326K times last year and spent an estimated €12K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +93.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
+93.8%
Conversion, latest week
0.4%
Market size, estimated
€12Ka year
Peak month
September137.3× the quietest month
Top search term
pumpkin48K searches a year

02 · Price

A sale here is worth €8.42.

Listings sell for €8.42 on average, from €0.77 to €23.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €8.42 that is €0 to €842 a year per listing.

Average price
€8.42under the $15 to $100 sweet spot
Price range
€0.77–€23.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€842
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 39.1% of listings are out of stock. The average listing ranks #1,387 within Partyzubehör & Dekoration. It carries 166 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
85%
Out of stock, average day
39.1%
Average rank
#1,387in Partyzubehör & Dekoration
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
166per listing
Listings tracked
34

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kürbis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

58

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

32%

Top 20: 80%

Open market

45%

  • Brand 120%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Kürbis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 137.3×

Search terms

Top Kürbis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin48K/yr
  • halloween kürbis49K/yr
  • halloween kürbis deko24K/yr
  • kürbis lampe7K/yr
  • halloween deko kürbis30K/yr
  • kürbis halloween12K/yr
  • led kürbis17K/yr
  • kürbis keramik14K/yr
  • kürbis led12K/yr
  • keramik kürbis10K/yr

Reviews and returns

What reviews say buyers love and hate about Kürbis

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Geschmack insgesamt”
0.2%of orders come back
“Schmeckt absolut gruselig”
A buyer, on “Geschmack insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kürbis questions

Answered from the same tracked data.