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Küchenutensilien Holz

Fail

Demand is soft, at -19.9% this quarter, so Küchenutensilien Holz is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€161K/yr236K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
60%top-5 click share · 16 brands · 31 sellers

Flapen Score

Küchenutensilien Holz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Küchenutensilien Holz is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Küchenutensilien Holz market on Amazon at a glance

Shoppers on Amazon Germany searched for Küchenutensilien Holz 236K times last year and spent an estimated €161K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €161K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.8%
Market size, estimated
€161Ka year
Peak month
December2.2× the quietest month
Top search term
küchenutensilien holz33K searches a year

02 · Price

A sale here is worth €24.14.

Listings sell for €24.14 on average, from €5.94 to €42.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €24.14 that is €2K to €6K a year per listing.

Average price
€24.14inside the $15 to $100 sweet spot
Price range
€5.94–€42.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #64 within Löffel, Spachtel & Pfannenwender. It carries 2,481 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#64in Löffel, Spachtel & Pfannenwender
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
2,481per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Küchenutensilien Holz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

20%

  • Brand 127%
  • Brand 221%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Küchenutensilien Holz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Küchenutensilien Holz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • küchenutensilien holz33K/yr
  • holz küchenutensilien25K/yr
  • holz kochlöffel set19K/yr
  • küchenhelfer holz19K/yr
  • holzlöffel set22K/yr
  • kochlöffel set holz19K/yr
  • holzkochlöffel set17K/yr
  • küchenhelfer set holz13K/yr
  • kochbesteck holz10K/yr
  • kochlöffel holz set10K/yr

Reviews and returns

What reviews say buyers love and hate about Küchenutensilien Holz

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Küchenutensilien Holz questions

Answered from the same tracked data.