Küchenutensilien
MaybeThe top 5 brands take only 43% of clicks. But demand is soft, at -44.2% this quarter, so Küchenutensilien is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 4,240 Küche, Haushalt & Wohnen niches · +9 vs the category median of 4857
- Market size
- €506K/yr4.0M searches / yr
- 90-day growth
- -44.2%search demand this quarter
- Competition
- 26%top-5 click share · 52 brands · 155 sellers
Flapen Score
Küchenutensilien against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Küchenutensilien is stronger. Inside it, weaker.
Market
The Küchenutensilien market on Amazon at a glance
Shoppers on Amazon Germany searched for Küchenutensilien 4.0M times last year and spent an estimated €506K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €506K a year.
- Searches, last 12 months
- 4.0M
- Growth, 90 days vs prior 90
- -44.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €506Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- küchenutensilien746K searches a year
02 · Price
A sale here is worth €17.71.
Listings sell for €17.71 on average, from €4.06 to €69.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At €17.71 that is €2K to €4K a year per listing.
- Average price
- €17.71inside the $15 to $100 sweet spot
- Price range
- €4.06–€69.30
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #43 within Halter & Einsätze. It carries 7,544 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 99%
- Out of stock, average day
- 4.7%
- Average rank
- #43in Halter & Einsätze
- Average rating
- 4.40 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,544per listing
- Listings tracked
- 72
04 · Newcomers
7 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Küchenutensilien products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
52 falling
Sellers
155
Top-5 brand share
43%
Top 20: 80%
Top-5 click share
26%
Top 20: 64%
Open market
53%
- Brand 112%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
Küchenutensilien search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Küchenutensilien search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- küchenutensilien746K/yr
- küchenhelfer449K/yr
- küchengeräte1.3M/yr
- küchenzubehör368K/yr
- küchen gadgets222K/yr
- küchen zubehör180K/yr
- haushaltshelfer142K/yr
- küchengadgets115K/yr
- küche zubehör91K/yr
- kitchen gadgets63K/yr
Reviews and returns
What reviews say buyers love and hate about Küchenutensilien
We read the reviews and the return reasons for every product selling here.
“Undichter Müll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Küchenutensilien questions
Answered from the same tracked data.









