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Küchenteppich

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.4% of searches, so Küchenteppich is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 4,240 Küche, Haushalt & Wohnen niches · +11 vs the category median of 48
Market size
€351K/yr4.3M searches / yr
90-day growth
-32.9%search demand this quarter
Competition
16%top-5 click share · 48 brands · 62 sellers

Flapen Score

Küchenteppich against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Küchenteppich is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Küchenteppich market on Amazon at a glance

Shoppers on Amazon Germany searched for Küchenteppich 4.3M times last year and spent an estimated €351K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €351K a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
0.4%
Market size, estimated
€351Ka year
Peak month
November2.0× the quietest month
Top search term
küchenteppich587K searches a year

02 · Price

A sale here is worth €22.23.

Listings sell for €22.23 on average, from €7.98 to €48.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At €22.23 that is €0 to €2K a year per listing.

Average price
€22.23inside the $15 to $100 sweet spot
Price range
€7.98–€48.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #67 within Küchentextilien. It carries 2,160 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
70%
Out of stock, average day
7.9%
Average rank
#67in Küchentextilien
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
2,160per listing
Listings tracked
130

04 · Newcomers

0 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Küchenteppich products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

62

Top-5 brand share

37%

Top 20: 86%

Top-5 click share

16%

Top 20: 44%

Open market

57%

  • Brand 111%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Küchenteppich search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Küchenteppich search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • küchenteppich587K/yr
  • küchenläufer469K/yr
  • läufer flur467K/yr
  • teppich läufer325K/yr
  • läufer312K/yr
  • flur teppich279K/yr
  • teppich küche235K/yr
  • küchenteppich waschbar rutschfest153K/yr
  • teppich flur243K/yr
  • läufer teppich177K/yr

Reviews and returns

What reviews say buyers love and hate about Küchenteppich

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Qualität insgesamt”
1.9%of orders come back
“Kein robuster Teppich eher Billige Flauschware”
A buyer, on “Qualität insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Küchenteppich questions

Answered from the same tracked data.