Is Kuchenblech profitable to sell on Amazon Germany?

Flapen scores Kuchenblech 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €76K a year across 38 tracked products. Search demand grew -24.9% in the last 90 days.

How competitive is the Kuchenblech niche on Amazon Germany?

11 brands and 97 sellers compete in Kuchenblech on Amazon Germany. The top 5 Kuchenblech products take 40% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Kuchenblech?

Kuchenblech buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Gesamtgröße. An estimated 3.1% of orders come back.

When does demand for Kuchenblech peak?

Search demand for Kuchenblech on Amazon Germany peaks in Oct–Nov, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Kuchenblech niche?

Kuchenblech sells for €21.90 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.25 to €48.08. The average product has 1,484 reviews, the count a new listing must catch up to.

Kuchenblech

Fail

Demand is soft, at -24.9% this quarter, so Kuchenblech is a Fail.

Flapen Score: 43
43 / 100Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size: €76K/yr116K searches / yr
90-day growth: -24.9%search demand this quarter
Competition: 40%top-5 click share · 11 brands · 97 sellers

Flapen Score

Kuchenblech against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kuchenblech is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Kuchenblech market on Amazon at a glance

Shoppers on Amazon Germany searched for Kuchenblech 116K times last year and spent an estimated €76K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months: 116K
Growth, 90 days vs prior 90: -24.9%
Conversion, latest week: 3.0%
Market size, estimated: €76Ka year
Peak month: November2.2× the quietest month
Top search term: dr oetker backform38K searches a year

02 · Price

A sale here is worth €21.90.

Listings sell for €21.90 on average, from €9.25 to €48.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €21.90 that is €2K to €5K a year per listing.

Average price: €21.90inside the $15 to $100 sweet spot
Price range: €9.25–€48.08
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€5K
Returns: 3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Backen. It carries 1,484 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 97%
Out of stock, average day: 0.0%
Average rank: #24in Backen
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 1,484per listing
Listings tracked: 38

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Kuchenblech products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

Brand 167%
Brand 213%
Brand 311%
Brand 42%
Brand 52%
Brand 61%
Open — no brand owns it (5 brands, 5%)

Demand

Kuchenblech search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Kuchenblech search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dr oetker backform38K/yr -35.1%2.2% conv.
blechkuchen9K/yr +8.1%1.3% conv.
dr. oetker backform13K/yr -34.0%2.9% conv.
backblech kuchen7K/yr -11.1%3.7% conv.
blechkuchen form4K/yr +60.1%3.0% conv.
kuchenblech rechteckig6K/yr -5.6%3.0% conv.
backblech 30 x 405K/yr +6.8%0.6% conv.
blechkuchenform11K/yr -64.9%3.5% conv.
blech für blechkuchen3K/yr -8.0%4.2% conv.
dr ötker backformen4K/yr -34.2%2.0% conv.

Reviews and returns

What reviews say buyers love and hate about Kuchenblech

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”

17%of negative reviews mention “Qualität insgesamt”

3.1%of orders come back

“Qualität ungenügend”

A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Kuchenblech questions

Answered from the same tracked data.

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