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Krustenzauber

Fail

Demand is soft, at -53.6% this quarter, so Krustenzauber is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€645K/yr1.3M searches / yr
90-day growth
-53.6%search demand this quarter
Competition
33%top-5 click share · 22 brands · 67 sellers

Flapen Score

Krustenzauber against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Krustenzauber is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krustenzauber market on Amazon at a glance

Shoppers on Amazon Germany searched for Krustenzauber 1.3M times last year and spent an estimated €645K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Apr–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €645K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
1.0%
Market size, estimated
€645Ka year
Peak month
January5.8× the quietest month
Top search term
römertopf317K searches a year

02 · Price

A sale here is worth €49.51.

Listings sell for €49.51 on average, from €12.41 to €84.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €49.51 that is €5K to €12K a year per listing.

Average price
€49.51inside the $15 to $100 sweet spot
Price range
€12.41–€84.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€5K–€12K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #35 within Lebensmittelaufbewahrung. It carries 1,499 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
85%
Out of stock, average day
4.3%
Average rank
#35in Lebensmittelaufbewahrung
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
1,499per listing
Listings tracked
52

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Krustenzauber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

67

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

33%

Top 20: 68%

Open market

16%

  • Brand 138%
  • Brand 230%
  • Brand 38%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (16 brands, 16%)

Demand

Krustenzauber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, Nov · busiest ÷ quietest = 5.8×

Search terms

Top Krustenzauber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • römertopf317K/yr
  • ofenmeister190K/yr
  • pampered chef ofenmeister183K/yr
  • römertopf brottopf110K/yr
  • krustenzauber gusseisen topf60K/yr
  • ofenmeister brotbackform119K/yr
  • ofenmeister pampered chef46K/yr
  • zaubermeister pampered chef37K/yr
  • römertopf brot backen30K/yr
  • tontopf brot backen16K/yr

Reviews and returns

What reviews say buyers love and hate about Krustenzauber

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Rost/Korrodieren”
2.4%of orders come back
“Leider verrostet geliefert”
A buyer, on “Rost/Korrodieren”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Krustenzauber questions

Answered from the same tracked data.