Skip to content

Kraftpapier

Fail

Prices span $3.39–$13.66, mostly outside the sweet spot, so Kraftpapier is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€92K/yr166K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
59%top-5 click share · 15 brands · 48 sellers

Flapen Score

Kraftpapier against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kraftpapier is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kraftpapier market on Amazon at a glance

Shoppers on Amazon Germany searched for Kraftpapier 166K times last year and spent an estimated €92K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €92K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
7.0%
Market size, estimated
€92Ka year
Peak month
November2.6× the quietest month
Top search term
kraftpapier95K searches a year

02 · Price

A sale here is worth €7.94.

Listings sell for €7.94 on average, from €3.39 to €13.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €7.94 that is €2K to €4K a year per listing.

Average price
€7.94under the $15 to $100 sweet spot
Price range
€3.39–€13.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #36 within Papier & Papierkunst. It carries 1,345 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
4.5%
Average rank
#36in Papier & Papierkunst
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
1,345per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kraftpapier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

48

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

24%

  • Brand 116%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 510%
  • Brand 610%

Demand

Kraftpapier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Kraftpapier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kraftpapier95K/yr
  • kraftpapier a441K/yr
  • braunes papier8K/yr
  • braunes papier a45K/yr
  • kraftkarton4K/yr
  • kraft paper3K/yr
  • papier braun4K/yr
  • kraft papier3K/yr
  • craft papier3K/yr

Reviews and returns

What reviews say buyers love and hate about Kraftpapier

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Dicke”
1.3%of orders come back
“Ein wenig dünn”
A buyer, on “Dicke”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kraftpapier questions

Answered from the same tracked data.