kopfkissen 80x80
Worth a lookShows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible€2.7M€2.7M/yr · 1.7M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible€25.05avg listing price — sweet spot $15–$100
Price range
Great€7.03–€52.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,376.22avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, kopfkissen 80x80 is a €2.7M/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kopfkissen 80x80 market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- €2.5M–€3.1M
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
16
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
15%
- sleepling25%
- Utopia Bedding24%
- LILENO HOME21%
- KNERST5%
- Gentle North5%
- John Cotton5%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top kopfkissen 80x80 search terms
- kopfkissen 80x80978K/yr
- kissen 80x80521K/yr
- kissen 80x80 2er set49K/yr
- kopfkissen 80x80 2er set33K/yr
- polster 80x8014K/yr
- pillow 80x8016K/yr
- kopfkissen 80x80 allergiker geeignet6K/yr
- bettkissen 80x8011K/yr
- 80x80 kissen11K/yr
- kopfkissen 80 x 808K/yr
Top kopfkissen 80x80 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
sleepling Kopfkissen 80x80 cm Allergiker Kissen waschbar Made in EU Ökotex großes Schlafkissen 80 x 80 Bettkissen Pillow Komfort 100
sleepling€15.894.5★37,058 rev
LILENO HOME Allergiker Kopfkissen 80x80 (2er Set) 95C waschbar Oeko-Tex & Made in DE Kissen 80x80 anpassbar für himmlischen Schlaf Haut schmeichelndes & geruchsfreies Pillow
LILENO HOME€22.694.5★14,559 rev
Utopia Bedding 2er Set Kissenfüllung 80 x 80 cm Innenkissen Füllkissen Kopfkissen Sofakissen (Weiß)
Utopia Bedding€17.714.6★145,322 rev
sleepling Kopfkissen 80x80 cm 2er Set Allergiker Kissen waschbar Made in EU Ökotex großes Schlafkissen 80 x 80 Bettkissen Pillow 2 Stück Komfort 100
sleepling€27.404.5★37,058 rev
LILENO HOME Allergiker Kopfkissen 80x80 (1er Set) 95C waschbar Oeko-Tex & Made in DE Kissen 80x80 anpassbar für himmlischen Schlaf Haut schmeichelndes & geruchsfreies Pillow
LILENO HOME€14.294.5★14,559 rev
Newest
by launch date
Orange Wave Kopfkissen 80x80 Kissen - Kissen 80x80cm Hochwertig Mikrofaser Schlafkissen Weiches Atmungsaktiv Pillow Hotelqualität Bettkissen für Rücken- Seiten- Bauchschläfer Oeko-Tex Zertifiziert
Orange Wave€23.01123 rev
Utopia Bedding 2er Set Kissen 80x80 cm Kissenfüllung für Bett und als Dekokissen Sofakissen Zierkissen für Couch (Weiß)
Utopia Bedding€15.7611,192 rev
LILENO HOME 2er Set Kissenfüllung 80 x 80 cm - 95C waschbares Innenkissen geeignet für Allergiker - Polyester Kisseninlet als Couchkissen Sofa Kissen Cocktailkissen und Kopfkissen
LILENO HOME€21.182,147 rev
LYMA Bedding Kissenbezug 80x80 cm 2er Set Oeko-TEX Zertifiziert Atmungsaktiv Doppelt Gebürsteter Nanoplus-Stoff Kissenschoner Premium Superweicher Kissenbezüge (Weiß 80x80 cm)
LYMA€7.0397 rev
Blumtal Kopfkissen 80x80 cm - Nackenkissen mit anpassbarer Füllung - 100% Mikrofaser & waschbar bis 95 Grad - höhenverstellbares Kissen
Blumtal€11.382,407 rev
Trending
90-day click momentumUtopia Bedding 2er Set Kissen 80x80 cm Kissenfüllung für Bett und als Dekokissen Sofakissen Zierkissen für Couch (Weiß)
Utopia Bedding€15.764.6★
Orange Wave Kopfkissen 80x80 Kissen - Kissen 80x80cm Hochwertig Mikrofaser Schlafkissen Weiches Atmungsaktiv Pillow Hotelqualität Bettkissen für Rücken- Seiten- Bauchschläfer Oeko-Tex Zertifiziert
Orange Wave€23.014.9★
Blumtal Kopfkissen 80x80 cm - Nackenkissen mit anpassbarer Füllung - 100% Mikrofaser & waschbar bis 95 Grad - höhenverstellbares Kissen
Blumtal€11.384.3★
LYMA Bedding Kissenbezug 80x80 cm 2er Set Oeko-TEX Zertifiziert Atmungsaktiv Doppelt Gebürsteter Nanoplus-Stoff Kissenschoner Premium Superweicher Kissenbezüge (Weiß 80x80 cm)
LYMA€7.034.5★
KNERST Traumkissen zum Reinkuscheln - Made in Germany Kissen 80x80 - Kopfkissen 80x80 cm für verführerisch weiche Nächte - ergonomisches Schlafkissen ideal für Jede Schlafposition - Öko-Tex Polster
KNERST€39.034.5★
Common questions
- Is kopfkissen 80x80 profitable to sell on Amazon Germany?
- The niche generates €2.7M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the kopfkissen 80x80 niche?
- 13 brands and 16 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 81% of demand.
- When does demand for kopfkissen 80x80 peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the kopfkissen 80x80 niche?
- Listings span €7.03–€52.70; the average listing price is €25.05 (sweet spot $15–$100). The average incumbent carries 13,376 reviews — the moat a new listing must climb.