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Kopfkissen 80x80

Maybe

Shoppers spend an estimated $2.7M a year here. But demand is soft, at -10.8% this quarter, so Kopfkissen 80x80 is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 4,240 Küche, Haushalt & Wohnen niches · +12 vs the category median of 48
Market size
€2.7M/yr1.7M searches / yr
90-day growth
-10.8%search demand this quarter
Competition
56%top-5 click share · 13 brands · 16 sellers

Flapen Score

Kopfkissen 80x80 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kopfkissen 80x80 is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kopfkissen 80x80 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kopfkissen 80x80 1.7M times last year and spent an estimated €2.7M. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.7M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
6.3%
Market size, estimated
€2.7Ma year
Peak month
November1.7× the quietest month
Top search term
kopfkissen 80x80978K searches a year

02 · Price

A sale here is worth €25.05.

Listings sell for €25.05 on average, from €7.03 to €52.70. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At €25.05 that is €100K to €125K a year per listing.

Average price
€25.05inside the $15 to $100 sweet spot
Price range
€7.03–€52.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
€100K–€125K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Bettwaren & Bettwäsche. It carries 13,376 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
48%
Out of stock, average day
0.0%
Average rank
#24in Bettwaren & Bettwäsche
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
13,376per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Kopfkissen 80x80 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

15%

  • Brand 125%
  • Brand 224%
  • Brand 321%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 15%)

Demand

Kopfkissen 80x80 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Kopfkissen 80x80 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kopfkissen 80x80978K/yr
  • kissen 80x80521K/yr
  • kissen 80x80 2er set49K/yr
  • kopfkissen 80x80 2er set33K/yr
  • polster 80x8014K/yr
  • pillow 80x8016K/yr
  • kopfkissen 80x80 allergiker geeignet6K/yr
  • bettkissen 80x8011K/yr
  • 80x80 kissen11K/yr
  • kopfkissen 80 x 808K/yr

FAQ

Common Kopfkissen 80x80 questions

Answered from the same tracked data.