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Kochset

Fail

Demand is soft, at -27.3% this quarter, so Kochset is a Fail.

Flapen Score
37
37 / 100
Ranks 3,620 of 4,240 Küche, Haushalt & Wohnen niches · −11 vs the category median of 48
Market size
€142K/yr161K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
69%top-5 click share · 7 brands · 44 sellers

Flapen Score

Kochset against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kochset is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kochset market on Amazon at a glance

Shoppers on Amazon Germany searched for Kochset 161K times last year and spent an estimated €142K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €142K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
1.2%
Market size, estimated
€142Ka year
Peak month
November2.1× the quietest month
Top search term
redchef37K searches a year

02 · Price

A sale here is worth €71.17.

Listings sell for €71.17 on average, from €40.41 to €147.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €71.17 that is €7K to €18K a year per listing.

Average price
€71.17inside the $15 to $100 sweet spot
Price range
€40.41–€147.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€7K–€18K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #41 within Kochen. It carries 1,351 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
13.2%
Average rank
#41in Kochen
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
1,351per listing
Listings tracked
13

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Kochset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

44

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 179%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kochset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Kochset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redchef37K/yr
  • redchef pfannenset29K/yr
  • topf und pfannenset abnehmbarer griff13K/yr
  • töpfe mit abnehmbaren griff13K/yr
  • redchef topfset16K/yr
  • carote topf und pfanne set12K/yr
  • crofton cookware6K/yr
  • topfset beige9K/yr
  • topf abnehmbarer griff4K/yr
  • topf mit abnehmbaren griff5K/yr

Reviews and returns

What reviews say buyers love and hate about Kochset

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
2.3%of orders come back
“Ungenügende Qualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Kochset questions

Answered from the same tracked data.