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Knäckebrotdose

Fail

Demand is soft, at -24.1% this quarter, so Knäckebrotdose is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€152K/yr244K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
68%top-5 click share · 11 brands · 46 sellers

Flapen Score

Knäckebrotdose against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Knäckebrotdose is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knäckebrotdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Knäckebrotdose 244K times last year and spent an estimated €152K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €152K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
5.3%
Market size, estimated
€152Ka year
Peak month
February1.7× the quietest month
Top search term
knäckebrotdose117K searches a year

02 · Price

A sale here is worth €11.74.

Listings sell for €11.74 on average, from €2.84 to €26.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €11.74 that is €6K to €9K a year per listing.

Average price
€11.74under the $15 to $100 sweet spot
Price range
€2.84–€26.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #367 within Lebensmittelaufbewahrung. It carries 671 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
75%
Out of stock, average day
12.4%
Average rank
#367in Lebensmittelaufbewahrung
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
671per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Knäckebrotdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

46

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • Brand 123%
  • Brand 223%
  • Brand 316%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 13%)

Demand

Knäckebrotdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Knäckebrotdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knäckebrotdose117K/yr
  • knäckebrotbox44K/yr
  • knäckebrot box16K/yr
  • knäckebrotdose wasa15K/yr
  • dose für knäckebrot11K/yr
  • knäckebrot aufbewahrungsbox12K/yr
  • zwieback dose7K/yr
  • knäckebrotdose metall7K/yr
  • dose knäckebrot5K/yr
  • knäckebrot dose6K/yr

Reviews and returns

What reviews say buyers love and hate about Knäckebrotdose

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Benutzerfreundlichkeit”
19%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“.im vergleich deutlich schlechter”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Knäckebrotdose questions

Answered from the same tracked data.