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Kleiner Topf

Fail

Demand is soft, at -30.5% this quarter, so Kleiner Topf is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€102K/yr152K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
44%top-5 click share · 17 brands · 98 sellers

Flapen Score

Kleiner Topf against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kleiner Topf is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleiner Topf market on Amazon at a glance

Shoppers on Amazon Germany searched for Kleiner Topf 152K times last year and spent an estimated €102K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
3.5%
Market size, estimated
€102Ka year
Peak month
November2.1× the quietest month
Top search term
kleiner topf induktion25K searches a year

02 · Price

A sale here is worth €19.40.

Listings sell for €19.40 on average, from €6.21 to €45.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €19.40 that is €2K to €5K a year per listing.

Average price
€19.40inside the $15 to $100 sweet spot
Price range
€6.21–€45.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #23 within Backen. It carries 1,266 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
82%
Out of stock, average day
0.9%
Average rank
#23in Backen
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
1,266per listing
Listings tracked
33

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kleiner Topf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

98

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

12%

  • Brand 149%
  • Brand 215%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (11 brands, 12%)

Demand

Kleiner Topf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Kleiner Topf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kleiner topf induktion25K/yr
  • mini topf16K/yr
  • topf 16cm12K/yr
  • wmf topf klein12K/yr
  • mini topf induktion8K/yr
  • kochtopf 16cm7K/yr
  • mini kochtopf8K/yr
  • kochtopf 16cm mit deckel8K/yr
  • topf 16cm mit deckel7K/yr
  • kleiner kochtopf mit deckel4K/yr

Reviews and returns

What reviews say buyers love and hate about Kleiner Topf

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Gesamtgröße”
2.1%of orders come back
“WMF Kochtopf klein”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kleiner Topf questions

Answered from the same tracked data.