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36

kleine kerzen

Skip it

Soft demand (-54.9% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 14Competition 65Returns 93Price range 37Avg price 40Brand share 31Review moat 88Quality gap 35

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great246.07

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€10.76

avg listing price — sweet spot $15–$100

Price range

Okay€4.66–€21.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€9K

€9K/yr · 79K searches

Growth

Bad-54.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kleine kerzen is a €9K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kleine kerzen market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€27K–€32K
units × avg price
Conversion rate
1.1%
Avg BSR
#64
Page quality
0%
Prime
67%
Sponsored
81%
Out of stock
3.3%
Avg brand age
37 months
Avg seller age
200 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

32

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

10%

  • Nordring32%
  • Kerzenfeld20%
  • Nordstern15%
  • Miss Lovely11%
  • Tobeape7%
  • luterna4%
  • Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.9% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.3×

Top kleine kerzen search terms

  • stabkerzen kurz21K/yr
  • kurze stabkerzen10K/yr
  • stabkerzen klein12K/yr
  • kleine stabkerzen12K/yr
  • mini stabkerzen4K/yr
  • kerzen 10 cm hoch5K/yr
  • stabkerzen 10 cm hoch5K/yr
  • kurze kerzen4K/yr
  • ib laursen kerzen6K/yr
All search terms

Top kleine kerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€46310%€92715%€1K20%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kleine kerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Produkt super”

beworben Vs Tatsächliches Produkt16%

“Sehen genau so aus wie auf dem Foto”

Farbe16%

“Wunderschöne Farbe”

Helligkeit/Glanz/Glühen13%

“Super Kerzen”

Gesamtgröße11%

“Passt”

Preis-Leistungs-Verhältnis10%

“Super Preis”

Auslaufsicher2%

“Es stimmt wirklich, sie tropfen nicht, selbst wenn sie ein bisschen schief stehen”

Materialqualität1%

“Sehr gutes Material”

Feuerwiderstand1%

“Brennen gut”

Stärke1%

“Sie sind stabil und komplett durchgefärbt”

What buyers complain about

Qualität insgesamt28%

“Schlechte Qualität”

Stärke17%

“Alle Kerzen sind krumm”

Gesamtgröße11%

“Passen leider nicht in normale Stabkerzenhalter, sind ein bisschen zu schmal, sonst sehr schön”

Auslaufsicher11%

“tropfen”

Entflammbar6%

“manche tropfen so stark das die Kerze kurioserweise extrem schnell runter gebrannt ist.”

Anzeigefarben6%

“Wenn Grün nicht gleich Grün ist”

Gleichgewicht/Stabilität6%

“Eigentlich ok, nur leider wackelig wegen Wölbung”

Defekt Material/Teile6%

“Vielleicht ist es ein Produktionsfehler”

Preis-Leistungs-Verhältnis6%

“Zu teuer”

Top return reasons

Gesamtgröße41%
Farbe31%
Dünn4%
Dicke3%
Qualität insgesamt3%
beworben Vs Tatsächliches Produkt3%
Defekt Material/Teile3%
Geschenk Zweck2%
Preis-Leistungs-Verhältnis2%
Stärke1%

Common questions

Is kleine kerzen profitable to sell on Amazon Germany?
The niche generates €9K/yr across 27 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -54.9%. Flapen's verdict: Skip it (36/100).
How competitive is the kleine kerzen niche?
12 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in kleine kerzen?
Top complaints mined from reviews: Qualität insgesamt, Stärke, Gesamtgröße. The return rate is 1.1%.
When does demand for kleine kerzen peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 9.3× the quietest.
What does it cost to enter the kleine kerzen niche?
Listings span €4.66–€21.10; the average listing price is €10.76 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.