Skip to content

Kleine Kerzen

Fail

Demand is soft, at -54.9% this quarter, so Kleine Kerzen is a Fail.

Flapen Score
36
36 / 100
Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size
€9K/yr79K searches / yr
90-day growth
-54.9%search demand this quarter
Competition
46%top-5 click share · 12 brands · 32 sellers

Flapen Score

Kleine Kerzen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kleine Kerzen is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleine Kerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kleine Kerzen 79K times last year and spent an estimated €9K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-54.9%
Conversion, latest week
1.1%
Market size, estimated
€9Ka year
Peak month
November9.3× the quietest month
Top search term
stabkerzen kurz21K searches a year

02 · Price

A sale here is worth €10.76.

Listings sell for €10.76 on average, from €4.66 to €21.10. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €10.76 that is €0 to €1K a year per listing.

Average price
€10.76under the $15 to $100 sweet spot
Price range
€4.66–€21.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #64 within Kerzen & Kerzenhalter. It carries 246 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
67%
Out of stock, average day
3.3%
Average rank
#64in Kerzen & Kerzenhalter
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
246per listing
Listings tracked
27

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Kleine Kerzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

32

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

10%

  • Brand 132%
  • Brand 220%
  • Brand 315%
  • Brand 411%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 10%)

Demand

Kleine Kerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Kleine Kerzen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stabkerzen kurz21K/yr
  • kurze stabkerzen10K/yr
  • stabkerzen klein12K/yr
  • kleine stabkerzen12K/yr
  • mini stabkerzen4K/yr
  • kerzen 10 cm hoch5K/yr
  • stabkerzen 10 cm hoch5K/yr
  • kurze kerzen4K/yr
  • ib laursen kerzen6K/yr

Reviews and returns

What reviews say buyers love and hate about Kleine Kerzen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Qualität insgesamt”
1.1%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kleine Kerzen questions

Answered from the same tracked data.