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Kleiderstange Schrank

Fail

Demand is soft, at -16.8% this quarter, so Kleiderstange Schrank is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€93K/yr329K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
43%top-5 click share · 22 brands · 33 sellers

Flapen Score

Kleiderstange Schrank against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kleiderstange Schrank is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleiderstange Schrank market on Amazon at a glance

Shoppers on Amazon Germany searched for Kleiderstange Schrank 329K times last year and spent an estimated €93K. The top 5 brands take 59% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
2.1%
Market size, estimated
€93Ka year
Peak month
October1.7× the quietest month
Top search term
kleiderstange schrank112K searches a year

02 · Price

A sale here is worth €13.50.

Listings sell for €13.50 on average, from €4.64 to €25.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €13.50 that is €1K to €3K a year per listing.

Average price
€13.50under the $15 to $100 sweet spot
Price range
€4.64–€25.12
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #49 within Aufbewahrung & Organisation. It carries 993 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
80%
Out of stock, average day
2.7%
Average rank
#49in Aufbewahrung & Organisation
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
993per listing
Listings tracked
35

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kleiderstange Schrank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

33

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

43%

Top 20: 85%

Open market

36%

  • Brand 125%
  • Brand 213%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Kleiderstange Schrank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Kleiderstange Schrank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kleiderstange schrank112K/yr
  • kleiderstange ausziehbar71K/yr
  • ausziehbare kleiderstange42K/yr
  • kleiderstange für schrank17K/yr
  • kleiderschrank stange16K/yr
  • kleiderstange verstellbar9K/yr
  • kleiderstange schrank ausziehbar7K/yr
  • stange für kleiderschrank8K/yr
  • schrankstange7K/yr
  • kleiderstange zum einhängen5K/yr

Reviews and returns

What reviews say buyers love and hate about Kleiderstange Schrank

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Gesamtgröße”
2.4%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kleiderstange Schrank questions

Answered from the same tracked data.