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Klappmatratze

Maybe

Products sell for $54.53 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Klappmatratze is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 4,240 Küche, Haushalt & Wohnen niches · +14 vs the category median of 48
Market size
€964K/yr1.5M searches / yr
90-day growth
+33.1%search demand this quarter
Competition
39%top-5 click share · 22 brands · 92 sellers

Flapen Score

Klappmatratze against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Klappmatratze is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Klappmatratze market on Amazon at a glance

Shoppers on Amazon Germany searched for Klappmatratze 1.5M times last year and spent an estimated €964K. The top 5 brands take 69% of clicks. Demand peaks in Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €964K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+33.1%
Conversion, latest week
1.2%
Market size, estimated
€964Ka year
Peak month
July1.7× the quietest month
Top search term
klappmatratze565K searches a year

02 · Price

A sale here is worth €54.53.

Listings sell for €54.53 on average, from €8.86 to €108.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €54.53 that is €14K to €27K a year per listing.

Average price
€54.53inside the $15 to $100 sweet spot
Price range
€8.86–€108.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€14K–€27K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #64 within Schlafzimmer. It carries 3,631 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
34%
Out of stock, average day
7.0%
Average rank
#64in Schlafzimmer
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
3,631per listing
Listings tracked
41

04 · Newcomers

11 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
11Amazon's first-year sales bar
Average brand age
39 months

Products

Top Klappmatratze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

92

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

39%

Top 20: 76%

Open market

27%

  • Brand 145%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Klappmatratze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Klappmatratze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • klappmatratze565K/yr
  • klappmatratze 90x200129K/yr
  • faltmatratze122K/yr
  • gästematratze100K/yr
  • klappmatratze 120x20051K/yr
  • faltmatratze 90x20061K/yr
  • faltbare matratze62K/yr
  • gästematratze klappbar59K/yr
  • foldable mattress42K/yr
  • klappbare matratze44K/yr

Reviews and returns

What reviews say buyers love and hate about Klappmatratze

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Komfort insgesamt”
13%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Die sind leider unterste Qualität”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Klappmatratze questions

Answered from the same tracked data.