Is Kissenfüllung profitable to sell on Amazon Germany?

Flapen scores Kissenfüllung 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €99K a year across 21 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -21.9% in the last 90 days.

How competitive is the Kissenfüllung niche on Amazon Germany?

13 brands and 28 sellers compete in Kissenfüllung on Amazon Germany. The top 5 Kissenfüllung products take 65% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Kissenfüllung?

Kissenfüllung buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Qualität insgesamt, and Geruch. An estimated 0.4% of orders come back.

When does demand for Kissenfüllung peak?

Search demand for Kissenfüllung on Amazon Germany is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Kissenfüllung niche?

Kissenfüllung sells for €11.00 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.60 to €17.33. The average product has 9,528 reviews, the count a new listing must catch up to.

Kissenfüllung

Fail

Demand is soft, at -21.9% this quarter, so Kissenfüllung is a Fail.

Flapen Score: 37
37 / 100Ranks 3,620 of 4,240 Küche, Haushalt & Wohnen niches · −11 vs the category median of 48
Market size: €99K/yr209K searches / yr
90-day growth: -21.9%search demand this quarter
Competition: 65%top-5 click share · 13 brands · 28 sellers

Flapen Score

Kissenfüllung against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kissenfüllung is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Kissenfüllung market on Amazon at a glance

Shoppers on Amazon Germany searched for Kissenfüllung 209K times last year and spent an estimated €99K. The top 5 brands take 78% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €99K a year.

Searches, last 12 months: 209K
Growth, 90 days vs prior 90: -21.9%
Conversion, latest week: 4.3%
Market size, estimated: €99Ka year
Peak month: November1.6× the quietest month
Top search term: kissenfüllung92K searches a year

02 · Price

A sale here is worth €11.00.

Listings sell for €11.00 on average, from €6.60 to €17.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €11.00 that is €3K to €6K a year per listing.

Average price: €11.00under the $15 to $100 sweet spot
Price range: €6.60–€17.33
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€6K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #13 within Nähen & Stoffe. It carries 9,528 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 38%
Out of stock, average day: 4.3%
Average rank: #13in Nähen & Stoffe
Average rating: 4.61 starsAmazon Germany average 4.37 stars
Average reviews: 9,528per listing
Listings tracked: 21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 61 months

Products

Top Kissenfüllung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

17%

Brand 137%
Brand 217%
Brand 313%
Brand 48%
Brand 55%
Brand 64%
Open — no brand owns it (7 brands, 17%)

Demand

Kissenfüllung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Kissenfüllung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kissenfüllung92K/yr -18.0%2.9% conv.
füllmaterial für kissen33K/yr -24.8%3.7% conv.
kissen füllmaterial20K/yr -32.3%3.8% conv.
füllung für kissen11K/yr -18.9%3.2% conv.
kopfkissen füllung7K/yr -2.8%2.7% conv.
füllmaterial kissen8K/yr -8.4%3.5% conv.
polsterfüllung7K/yr -21.8%4.0% conv.
kissen füllung6K/yr -11.0%2.6% conv.
faserbällchen füllmaterial4K/yr -25.9%3.0% conv.
füllstoff kissen5K/yr -28.3%4.7% conv.

Reviews and returns

What reviews say buyers love and hate about Kissenfüllung

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”

18%of negative reviews mention “beworben Vs Tatsächliches Produkt”

0.4%of orders come back

“Außerdem irritiert mich die Beschreibung "Baumwollfüllung". Es ist KEINE Baumwolle(!!!), sondern Polyester, also Kunststoff und damit umweltschädlich!”

A buyer, on “beworben Vs Tatsächliches Produkt”18% of negative reviews mention the same topic

Every topic