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Kissenbezug 40x40

Fail

Demand is soft, at -30.9% this quarter, so Kissenbezug 40x40 is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€483K/yr4.0M searches / yr
90-day growth
-30.9%search demand this quarter
Competition
43%top-5 click share · 19 brands · 27 sellers

Flapen Score

Kissenbezug 40x40 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kissenbezug 40x40 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kissenbezug 40x40 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kissenbezug 40x40 4.0M times last year and spent an estimated €483K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €483K a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
1.1%
Market size, estimated
€483Ka year
Peak month
November2.0× the quietest month
Top search term
kissenbezug 40x401.3M searches a year

02 · Price

A sale here is worth €11.06.

Listings sell for €11.06 on average, from €5.86 to €41.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €11.06 that is €11K to €14K a year per listing.

Average price
€11.06under the $15 to $100 sweet spot
Price range
€5.86–€41.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
€11K–€14K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #21 within Bettwaren & Bettwäsche. It carries 10,988 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
91%
Out of stock, average day
1.6%
Average rank
#21in Bettwaren & Bettwäsche
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
10,988per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kissenbezug 40x40 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

27

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

23%

  • Brand 138%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Kissenbezug 40x40 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Kissenbezug 40x40 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kissenbezug 40x401.3M/yr
  • sofakissen382K/yr
  • kissenbezug296K/yr
  • zierkissen209K/yr
  • dekokissen247K/yr
  • kissenhüllen 40x40172K/yr
  • sofakissen mit füllung und bezug165K/yr
  • kissenbezüge160K/yr
  • kissenbezüge 40x40173K/yr
  • deko kissen163K/yr

Reviews and returns

What reviews say buyers love and hate about Kissenbezug 40x40

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
2.0%of orders come back
“Dass die Qualität nicht die allerbeste ist merkt man schon, das Design und Material sehen aber grundsätzlich gut aus”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kissenbezug 40x40 questions

Answered from the same tracked data.