Is kissen 60x70 profitable to sell on Amazon Germany?

The niche generates €35K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (39/100).

How competitive is the kissen 60x70 niche?

7 brands and 10 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in kissen 60x70?

Top complaints mined from reviews: Kissen, Geruch, Komfort insgesamt. The return rate is 2.6%.

When does demand for kissen 60x70 peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 4.4× the quietest.

What does it cost to enter the kissen 60x70 niche?

Listings span €14.36–€38.96; the average listing price is €22.32 (sweet spot $15–$100). The average incumbent carries 5,244 reviews — the moat a new listing must climb.

kissen 60x70

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Avg price

Great€22.32

avg listing price — sweet spot $15–$100

Price range

Great€14.36–€38.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,244.45

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad€35K

€35K/yr · 32K searches

According to Flapen's Amazon Germany niche tracking, kissen 60x70 is a €35K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kissen 60x70 market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: €45K–€56K; units × avg price
Conversion rate: 4.9%
Avg BSR: #56
Page quality: 0%
Prime: 45%
Sponsored: 64%
Out of stock: 8.2%
Avg brand age: 49 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

FH FAM' HOME HOME COSINESS49%
sleepling16%
Zelesta13%
Slaapspeciaal12%
Third of Life5%
Kissenoutlet243%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +7.0% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.4×

Open Trend

Top kissen 60x70 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FAM Home luxuriöses Kissen 60x70 2er Set Kopfpolster Volumenfüllung (820 g) - ergonomische weiße Schlafkissen - Leichte Pflege - Allergiker Kopfkissen 60 x 70 cm Waschbar bis 95 C - Atmungsaktiv

FH FAM' HOME HOME COSINESS€26.794.4★1,406 rev

sleepling Kopfkissen 60x70 cm Allergiker Kissen waschbar Made in EU Oeko-TEX Schlafkissen 60 x 70 Bettkissen Pillow Basic 100

sleepling€15.644.4★22,678 rev

Slaapspeciaal Kopfkissen 60x70cm - Kissen aus Baumwolle-Bezug [2er Set] Ergonomisches Schlafkissen mittlere Festigkeit [Stützt Kopf und Nacken] - Aktive Luftzirkulation

Slaapspeciaal€22.604.3★41 rev

FAM Home Kissen 60x70 2er Set Weiches Mikrofaser - Kopfkissen 60x70 Allergiker mit Optimaler Stütze für Nacken und Kopf - Innenkissen Atmungsaktiv Feuchtigkeitsregulierend Antibakteriell

FH FAM' HOME HOME COSINESS€25.414.1★3,156 rev

Kissen 60x70 2er set weich & atmungsaktiv schlafkissen allergiker geeignet kopfkissen 60 x 70 waschbar bei 95C OEKO-TEX zertifiziert Mikrofaser Hülle Faserbällchen Füllung Made in EU

FH FAM' HOME HOME COSINESS€22.084.4★1,406 rev

Newest

by launch date

sleepling 2er Set Kopfkissen 60x70 cm Allergiker Kissen waschbar Made in EU Oeko-TEX langes Schlafkissen 60 x 70 Bettkissen Pillow 2 Stück Basic 100

sleepling€24.0622,678 rev

4mo ago

Slaapspeciaal Kopfkissen 60x70cm - Kissen aus Baumwolle-Bezug [2er Set] Ergonomisches Schlafkissen mittlere Festigkeit [Stützt Kopf und Nacken] - Aktive Luftzirkulation

Slaapspeciaal€22.6041 rev

9mo ago

Kissen 60x70 2er set weich & atmungsaktiv schlafkissen allergiker geeignet kopfkissen 60 x 70 waschbar bei 95C OEKO-TEX zertifiziert Mikrofaser Hülle Faserbällchen Füllung Made in EU

FH FAM' HOME HOME COSINESS€22.081,406 rev

10mo ago

Kissenoutlet24 Federkissen 60x70cm Füllung 1100g Bezug Baumwolle Farbe Creme Made in Germany

Kissenoutlet24€15.95133 rev

1y ago

Kopfkissen 60x70 inSPIRO Premium Kissen von Schlafexperten entwickelt Ergonomisches Schlafkissen für Seitenschläfer Rückenschläfer Bauchschläfer Ideales HWS Nackenstützkissen Pillow made in EU

Third of Life€38.964,170 rev

1y ago

What buyers say about kissen 60x70

What buyers praise and complain about, mined from review topics.

What buyers love

Kissen25%

“Super-Kissen”

Qualität insgesamt17%

“Gute Qualität, super schlaffkissen für Kinder”

Komfort insgesamt10%

“Hoher Komfort”

Schaum9%

“guter kissen für kinder”

Schlafqualität6%

“schläft wunderbar damit”

Gesamtgröße6%

“Alles passt”

Weiches Gefühl5%

“Angenehm weich”

Waschechtheit5%

“Schönes Kissen und meine kleine mag es sehr, Bezug ist einfach zu waschen und abzunehmen”

Preis-Leistungs-Verhältnis4%

“Günstige Preis”

beworben Vs Tatsächliches Produkt2%

“Genau wie beschrieben”

What buyers complain about

Kissen21%

“Die Kissen sind der letzte Müll”

Geruch13%

“Leider haben beide Kissen bereits nach einigen Wochen einen unangenehmen Geruch entwickelt”

Komfort insgesamt9%

“Unbequem”

Dicke7%

“top Qualität leider zu dick”

Produktzustand5%

“Gebrauchtes Kissen mit Flecken erhalten”

Preis-Leistungs-Verhältnis5%

“hat uns sehr viel Geld gekostet”

beworben Vs Tatsächliches Produkt5%

“Nicht so,wie beschrieben”

Messung / Ablesegenauigkeit3%

“Die Masse sind nicht ganz genau”

Gesamtgröße3%

“fallen etwas kleiner aus”

Qualität insgesamt3%

“Die Qualität entspricht nicht meinen Erwartungen”

Top return reasons

Gesamtgröße38%

Kissen17%

Geruch11%

Dünn5%

Komfort insgesamt5%

Weiches Gefühl4%

Qualität insgesamt4%

Dicke3%

Hartes Gefühl3%

Materialqualität2%

Common questions

Is kissen 60x70 profitable to sell on Amazon Germany?: The niche generates €35K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (39/100).
How competitive is the kissen 60x70 niche?: 7 brands and 10 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in kissen 60x70?: Top complaints mined from reviews: Kissen, Geruch, Komfort insgesamt. The return rate is 2.6%.
When does demand for kissen 60x70 peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 4.4× the quietest.
What does it cost to enter the kissen 60x70 niche?: Listings span €14.36–€38.96; the average listing price is €22.32 (sweet spot $15–$100). The average incumbent carries 5,244 reviews — the moat a new listing must climb.