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Kissen 60x60

Fail

The average product has 18,084 reviews to catch up to, so Kissen 60x60 is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€194K/yr151K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
67%top-5 click share · 11 brands · 14 sellers

Flapen Score

Kissen 60x60 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kissen 60x60 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kissen 60x60 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kissen 60x60 151K times last year and spent an estimated €194K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €194K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
7.5%
Market size, estimated
€194Ka year
Peak month
November1.6× the quietest month
Top search term
kissen 60x6067K searches a year

02 · Price

A sale here is worth €17.26.

Listings sell for €17.26 on average, from €6.60 to €38.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €17.26 that is €9K to €13K a year per listing.

Average price
€17.26inside the $15 to $100 sweet spot
Price range
€6.60–€38.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€9K–€13K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #16 within Bettwaren & Bettwäsche. It carries 18,084 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
50%
Out of stock, average day
0.8%
Average rank
#16in Bettwaren & Bettwäsche
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
18,084per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kissen 60x60 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Brand 140%
  • Brand 217%
  • Brand 316%
  • Brand 411%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Kissen 60x60 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Kissen 60x60 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kissen 60x6067K/yr
  • kissenfüllung 60x6020K/yr
  • kopfkissen 60x6014K/yr
  • füllkissen 60x6011K/yr
  • kissen 60x60 füllung9K/yr
  • innenkissen 60x606K/yr
  • federkissen 60x607K/yr
  • polster 60x604K/yr
  • 60x60 cm kissen4K/yr
  • kisseninlett 60 x 603K/yr

Reviews and returns

What reviews say buyers love and hate about Kissen 60x60

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Kissen”
30%of negative reviews mention “Kissen”
0.8%of orders come back
“Die Kissen sind so extrem dünn”
A buyer, on “Kissen”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kissen 60x60 questions

Answered from the same tracked data.