Is kissen 60x60 profitable to sell on Amazon Germany?

The niche generates €194K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (49/100).

How competitive is the kissen 60x60 niche?

11 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in kissen 60x60?

Top complaints mined from reviews: Kissen, Qualität insgesamt, Dicke. The return rate is 0.8%.

When does demand for kissen 60x60 peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the kissen 60x60 niche?

Listings span €6.60–€38.31; the average listing price is €17.26 (sweet spot $15–$100). The average incumbent carries 18,084 reviews — the moat a new listing must climb.

kissen 60x60

Skip it

A deep review moat (18,084 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great€17.26

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Price range

Good€6.60–€38.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay€194K

€194K/yr · 151K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Review moat

Bad18,083.72

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, kissen 60x60 is a €194K/yr Amazon Germany market (151K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kissen 60x60 market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: €173K–€216K; units × avg price
Conversion rate: 7.5%
Avg BSR: #16
Page quality: 0%
Prime: 50%
Sponsored: 89%
Out of stock: 0.8%
Avg brand age: 56 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Utopia Bedding40%
Gentle North17%
sleepling16%
LILENO HOME11%
Flowen6%
Blumtal2%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top kissen 60x60 search terms

kissen 60x6067K/yr -9.8%6.5% conv.
kissenfüllung 60x6020K/yr -20.0%6.6% conv.
kopfkissen 60x6014K/yr -6.0%5.3% conv.
füllkissen 60x6011K/yr -9.1%3.9% conv.
kissen 60x60 füllung9K/yr -14.5%7.0% conv.
innenkissen 60x606K/yr +1.4%5.8% conv.
federkissen 60x607K/yr -16.4%3.9% conv.
polster 60x604K/yr +1.5%4.2% conv.
60x60 cm kissen4K/yr -20.9%6.8% conv.
kisseninlett 60 x 603K/yr -16.1%8.6% conv.

All search terms

Top kissen 60x60 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Utopia Bedding 2er Set Kissenfüllung 60 x 60 cm Innenkissen Füllkissen Kopfkissen Sofakissen (Weiß)

Utopia Bedding€14.494.6★145,322 rev

sleepling Kopfkissen 60x60 cm Allergiker Kissen waschbar Made in EU Ökotex Schlafkissen 60 x 60 Bettkissen Pillow Komfort 100

sleepling€13.234.5★37,058 rev

Gentle North Kopfkissen (60x60 cm groß) - 2er Set Kissen für Bett und als Dekokissen - Mit Reißverschluss für Füllung - Sofakissen - Zierkissen für Couch und Sofa - Ökotex - Waschbar bis 60 - Weiß

Gentle North€15.114.4★11,846 rev

LILENO HOME 2er Set Kissenfüllung 60 x 60 cm - 95C waschbares Innenkissen geeignet für Allergiker - Polyester Kisseninlet als Couchkissen Sofa Kissen Cocktailkissen und Kopfkissen

LILENO HOME€16.954.6★2,147 rev

Utopia Bedding 2er Set Kissen 60x60 cm Kissenfüllung für Bett und als Dekokissen Sofakissen Zierkissen für Couch (Weiß)

Utopia Bedding€15.854.6★11,192 rev

Newest

by launch date

Home Oase Federkissen 60x60 cm (1er Set) - Kopfkissen mit 100% Federfüllung und Bezug aus Bauwmolle Oeko-Tex Zertifiziert perfekt für Allergiker und Kinder 1200 g Füllung

Home Oase€12.5098 rev

4mo ago

2er Set Kissen 60x60 cm mit Füllung Schlafkissen Kissenfüllung Füllkissen Polster | Öko-Tex 100 Sofakissen Dekokissen Zierkissen Couchkissen 60 Waschbar | Allergiker | Made in Germany

Eve Textile GmbH€14.9362 rev

9mo ago

LILENO HOME 2er Set Kissenfüllung 60 x 60 cm - 95C waschbares Innenkissen geeignet für Allergiker - Polyester Kisseninlet als Couchkissen Sofa Kissen Cocktailkissen und Kopfkissen

LILENO HOME€16.952,147 rev

1y ago

Blumtal Kissenfüllung 60x60 cm 2er - Oeko-TEX zertifizierte Kissen Füllung - Kissen aus Polyester - waschbares Innenkissen - Kissen Inlett 60x60 cm - Füllkissen 60x60 weich

Blumtal€13.066 rev

1y ago

Gentle North Kopfkissen (60x60 cm groß) - 4er Set Kissen für Bett und als Dekokissen - Mit Reißverschluss für Füllung - Sofakissen - Zierkissen für Couch und Sofa - Ökotex - Waschbar bis 60 - Weiß

Gentle North€21.885,934 rev

2y ago

What buyers say about kissen 60x60

What buyers praise and complain about, mined from review topics.

What buyers love

Kissen28%

“Super Kissen”

Qualität insgesamt18%

“Super Qualität”

beworben Vs Tatsächliches Produkt7%

“haben zu 100% der Produktbeschreibung entsprochen.”

Weiches Gefühl7%

“Tolles kissen,super soft”

Schaum7%

“Kissen an und für sich gut”

Komfort insgesamt5%

“Super bequem”

Flaumigkeit4%

“Feste Kissen”

Gesamtgröße4%

“Passt Perfekt”

Preis-Leistungs-Verhältnis3%

“Sonst ist alles ok für den Preis”

Speicherkapazität2%

“Platz sparend”

What buyers complain about

Kissen30%

“Die Kissen sind so extrem dünn”

Qualität insgesamt25%

“Üble Qualität”

Dicke15%

“Die Kissen sind so extrem dünn”

Komfort insgesamt6%

“Weit weg von „gemütlich „!”

Gesamtgröße5%

“Größe fällt bei mir jedoch größer aus, wodurch das Kissen zu klein wirkt”

Haltbarkeit3%

“Ich habe schon vermutet, dass sich das auch nach 24 Std. nicht völlig ausgleicht und so war es leider auch”

Verklemmen/Verstopfen3%

“Nicht zu empfehlen da "klumpige" Füllung”

Stärke1%

“als Schlafkissen zu fest”

Top return reasons

Gesamtgröße52%

Kissen14%

Qualität insgesamt9%

Dünn4%

Weiches Gefühl3%

Hartes Gefühl3%

Komfort insgesamt2%

Kompatibilität – insgesamt2%

Dicke2%

Materialqualität2%

Common questions

Is kissen 60x60 profitable to sell on Amazon Germany?: The niche generates €194K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (49/100).
How competitive is the kissen 60x60 niche?: 11 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in kissen 60x60?: Top complaints mined from reviews: Kissen, Qualität insgesamt, Dicke. The return rate is 0.8%.
When does demand for kissen 60x60 peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the kissen 60x60 niche?: Listings span €6.60–€38.31; the average listing price is €17.26 (sweet spot $15–$100). The average incumbent carries 18,084 reviews — the moat a new listing must climb.