Skip to content
44

kissen 50x70

Skip it

Soft demand (-17.0% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 17Conversion 61Competition 43Returns 88Price range 75Avg price 83Brand share 35Review moat 18Quality gap 45

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great€18.23

avg listing price — sweet spot $15–$100

Price range

Great€7.42–€38.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Bad€75K

€75K/yr · 77K searches

Review moat

Bad17,060.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kissen 50x70 is a €75K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kissen 50x70 market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
€73K–€91K
units × avg price
Conversion rate
5.3%
Avg BSR
#99
Page quality
0%
Prime
68%
Sponsored
68%
Out of stock
16.3%
Avg brand age
42 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

  • Utopia Bedding37%
  • sleepling18%
  • Gentle North14%
  • LILENO HOME10%
  • Orange Wave6%
  • Lullabeau4%
  • Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.
2K2KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top kissen 50x70 search terms

  • kissen 50x7039K/yr
  • kopfkissen 50x7019K/yr
  • pillow 50x708K/yr
  • kissen 70x507K/yr
  • yastık 50x704K/yr
All search terms

Top kissen 50x70 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€7K15%€11K20%€15K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about kissen 50x70

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt21%

“Angenehmes liegen auf dem Kissen”

Qualität insgesamt18%

“Top Qualität und Preis-Leistung”

Kissen14%

“Beste Kissen ever”

Weiches Gefühl11%

“Schön weich und auch alles ok so bin zufrieden damit ist so wie es sein soll”

Preis-Leistungs-Verhältnis10%

“Super Preis-Leistung”

Gesamtgröße7%

“Passt”

Schlafqualität3%

“Angenehmes schlafen”

Flaumigkeit2%

“Top Danke🌺 Meine Kinder lieben ihr neues Kissen”

Dicke2%

“Bequeme Kissen nicht zu dick”

Materialqualität2%

“Material ist auch wunderbar”

What buyers complain about

Komfort insgesamt21%

“Unbequem”

Geruch17%

“Kein Geruch”

Kissen14%

“Kissen verschmutzt und Verpackungsbeutel mit Klebeband "zusammengeschnürt"”

Haltbarkeit7%

“Geht schnell kaputt”

Form/Stil7%

“verlieren ihre Form.”

Qualität insgesamt5%

“Keine gute Qualität”

Gewicht leicht5%

“so leicht wie Papier”

Flaumigkeit5%

“Kissen”

Top return reasons

Gesamtgröße26%
Kissen16%
Qualität insgesamt10%
Weiches Gefühl9%
Dünn9%
Komfort insgesamt7%
beworben Vs Tatsächliches Produkt4%
Hartes Gefühl4%
Dicke2%
Materialqualität2%

Common questions

Is kissen 50x70 profitable to sell on Amazon Germany?
The niche generates €75K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (44/100).
How competitive is the kissen 50x70 niche?
11 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in kissen 50x70?
Top complaints mined from reviews: Komfort insgesamt, Geruch, Kissen. The return rate is 1.3%.
When does demand for kissen 50x70 peak?
Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the kissen 50x70 niche?
Listings span €7.42–€38.01; the average listing price is €18.23 (sweet spot $15–$100). The average incumbent carries 17,060 reviews — the moat a new listing must climb.