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Kissen 50x70

Fail

Demand is soft, at -17.0% this quarter, so Kissen 50x70 is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€75K/yr77K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
59%top-5 click share · 11 brands · 15 sellers

Flapen Score

Kissen 50x70 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kissen 50x70 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kissen 50x70 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kissen 50x70 77K times last year and spent an estimated €75K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
5.3%
Market size, estimated
€75Ka year
Peak month
November1.6× the quietest month
Top search term
kissen 50x7039K searches a year

02 · Price

A sale here is worth €18.23.

Listings sell for €18.23 on average, from €7.42 to €38.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €18.23 that is €2K to €5K a year per listing.

Average price
€18.23inside the $15 to $100 sweet spot
Price range
€7.42–€38.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #99 within Bettwaren & Bettwäsche. It carries 17,060 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
68%
Out of stock, average day
16.3%
Average rank
#99in Bettwaren & Bettwäsche
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
17,060per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kissen 50x70 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

  • Brand 137%
  • Brand 218%
  • Brand 314%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Kissen 50x70 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Kissen 50x70 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kissen 50x7039K/yr
  • kopfkissen 50x7019K/yr
  • pillow 50x708K/yr
  • kissen 70x507K/yr
  • yastık 50x704K/yr

Reviews and returns

What reviews say buyers love and hate about Kissen 50x70

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Komfort insgesamt”
21%of negative reviews mention “Komfort insgesamt”
1.3%of orders come back
“Unbequem”
A buyer, on “Komfort insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kissen 50x70 questions

Answered from the same tracked data.