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Kissen 40x60

Fail

The top 5 brands take 93% of clicks, so Kissen 40x60 is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€224K/yr255K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
61%top-5 click share · 8 brands · 15 sellers

Flapen Score

Kissen 40x60 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kissen 40x60 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kissen 40x60 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kissen 40x60 255K times last year and spent an estimated €224K. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €224K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
6.3%
Market size, estimated
€224Ka year
Peak month
November1.6× the quietest month
Top search term
kissen 40x60111K searches a year

02 · Price

A sale here is worth €13.93.

Listings sell for €13.93 on average, from €6.20 to €37.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €13.93 that is €10K to €14K a year per listing.

Average price
€13.93under the $15 to $100 sweet spot
Price range
€6.20–€37.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€10K–€14K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #15 within Bettwaren & Bettwäsche. It carries 17,982 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
61%
Out of stock, average day
5.9%
Average rank
#15in Bettwaren & Bettwäsche
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
17,982per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kissen 40x60 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

4%

  • Brand 136%
  • Brand 218%
  • Brand 316%
  • Brand 413%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Kissen 40x60 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Kissen 40x60 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kissen 40x60111K/yr
  • kopfkissen 40x6046K/yr
  • kissen 60x4019K/yr
  • kissenfüllung 40x6018K/yr
  • kissen 40x60 füllung13K/yr
  • kopfkissen 60x407K/yr
  • innenkissen 40x608K/yr
  • kissen inlett 40x606K/yr
  • füllkissen 40x606K/yr
  • 40x60cm kissen3K/yr

Reviews and returns

What reviews say buyers love and hate about Kissen 40x60

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Gesamtgröße”
1.4%of orders come back
“Leider waren die neuen Kissen etwa 12 cm bzw. 7 cm kleiner als bei der ersten Lieferung”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kissen 40x60 questions

Answered from the same tracked data.