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Kissen 40x40

Maybe

An estimated 0.5% of orders come back. But the average product has 22,127 reviews to catch up to, so Kissen 40x40 is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€986K/yr956K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
56%top-5 click share · 9 brands · 13 sellers

Flapen Score

Kissen 40x40 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kissen 40x40 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kissen 40x40 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kissen 40x40 956K times last year and spent an estimated €986K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 956K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €986K a year.

Searches, last 12 months
956K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
9.1%
Market size, estimated
€986Ka year
Peak month
December1.9× the quietest month
Top search term
kissen 40x40542K searches a year

02 · Price

A sale here is worth €11.38.

Listings sell for €11.38 on average, from €6.35 to €17.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At €11.38 that is €34K to €46K a year per listing.

Average price
€11.38under the $15 to $100 sweet spot
Price range
€6.35–€17.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
€34K–€46K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #7 within Bettwaren & Bettwäsche. It carries 22,127 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
0.3%
Average rank
#7in Bettwaren & Bettwäsche
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
22,127per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kissen 40x40 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

13

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

8%

  • Brand 130%
  • Brand 225%
  • Brand 316%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (3 brands, 8%)

Demand

Kissen 40x40 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Kissen 40x40 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kissen 40x40542K/yr
  • kissenfüllung 40x4098K/yr
  • kopfkissen 40x4058K/yr
  • kissen 40x40 füllung46K/yr
  • füllkissen 40x4035K/yr
  • innenkissen 40x4025K/yr
  • 40x40cm kissen23K/yr
  • kisseninlett 40 x 4018K/yr
  • kissen inlett 40 x 4015K/yr
  • kissen ohne bezug9K/yr

Reviews and returns

What reviews say buyers love and hate about Kissen 40x40

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Minderwertige Produkte geliefert”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kissen 40x40 questions

Answered from the same tracked data.