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Kissen 40 X 80 2er Set

Fail

Shoppers spend an estimated $51K a year here, so Kissen 40 X 80 2er Set is a Fail.

Flapen Score
45
45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€51K/yr25K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
70%top-5 click share · 9 brands · 14 sellers

Flapen Score

Kissen 40 X 80 2er Set against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kissen 40 X 80 2er Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Kissen 40 X 80 2er Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Kissen 40 X 80 2er Set 25K times last year and spent an estimated €51K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
10.7%
Market size, estimated
€51Ka year
Peak month
December1.6× the quietest month
Top search term
kissen 40x80 2er set13K searches a year

02 · Price

A sale here is worth €18.63.

Listings sell for €18.63 on average, from €12.36 to €37.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €18.63 that is €2K to €5K a year per listing.

Average price
€18.63inside the $15 to $100 sweet spot
Price range
€12.36–€37.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bettwaren & Bettwäsche. It carries 17,309 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#20in Bettwaren & Bettwäsche
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
17,309per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kissen 40 X 80 2er Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • Brand 125%
  • Brand 220%
  • Brand 315%
  • Brand 411%
  • Brand 511%
  • Brand 68%
  • Open — no brand owns it (3 brands, 9%)

Demand

Kissen 40 X 80 2er Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Kissen 40 X 80 2er Set

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Kissen”
21%of negative reviews mention “Kissen”
1.4%of orders come back
“The pillow is too flat and low”
A buyer, on “Kissen”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Kissen 40 X 80 2er Set questions

Answered from the same tracked data.