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Kissen 30x30

Fail

Prices span $2.66–$15.16, mostly outside the sweet spot, so Kissen 30x30 is a Fail.

Flapen Score
37
37 / 100
Ranks 3,620 of 4,240 Küche, Haushalt & Wohnen niches · −11 vs the category median of 48
Market size
€59K/yr78K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
67%top-5 click share · 12 brands · 14 sellers

Flapen Score

Kissen 30x30 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kissen 30x30 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kissen 30x30 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kissen 30x30 78K times last year and spent an estimated €59K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
8.2%
Market size, estimated
€59Ka year
Peak month
December1.7× the quietest month
Top search term
kissen 30x3048K searches a year

02 · Price

A sale here is worth €9.29.

Listings sell for €9.29 on average, from €2.66 to €15.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €9.29 that is €2K to €5K a year per listing.

Average price
€9.29under the $15 to $100 sweet spot
Price range
€2.66–€15.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #39 within Bettwaren & Bettwäsche. It carries 15,110 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
39%
Out of stock, average day
4.2%
Average rank
#39in Bettwaren & Bettwäsche
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
15,110per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kissen 30x30 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

  • Brand 127%
  • Brand 222%
  • Brand 318%
  • Brand 410%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Kissen 30x30 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Kissen 30x30 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kissen 30x3048K/yr
  • kissenfüllung 30x309K/yr
  • kissen 30x30 füllung6K/yr
  • kopfkissen 30x305K/yr
  • füllkissen 30x304K/yr
  • kleine kissen 30x304K/yr
  • 30x30 kissen3K/yr

Reviews and returns

What reviews say buyers love and hate about Kissen 30x30

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Kissen”
17%of negative reviews mention “Feucht/Trocken”
1.3%of orders come back
“sie waren im nu trocken!”
A buyer, on “Feucht/Trocken”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kissen 30x30 questions

Answered from the same tracked data.