Is kindermatratze 90x200 profitable to sell on Amazon Germany?

The niche generates €471K/yr across 13 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (48/100).

How competitive is the kindermatratze 90x200 niche?

10 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in kindermatratze 90x200?

Top complaints mined from reviews: Geruch, Dicke, Hartes Gefühl. The return rate is 0.9%.

When does demand for kindermatratze 90x200 peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the kindermatratze 90x200 niche?

Listings span €8.27–€142.81; the average listing price is €58.83 (sweet spot $15–$100). The average incumbent carries 4,788 reviews — the moat a new listing must climb.

kindermatratze 90x200

Skip it

Soft demand (-18.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great€58.83

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€8.27–€142.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€471K

€471K/yr · 223K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,788.23

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, kindermatratze 90x200 is a €471K/yr Amazon Germany market (223K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kindermatratze 90x200 market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: €471K–€588K; units × avg price
Conversion rate: 3.6%
Avg BSR: #69
Page quality: 0%
Prime: 38%
Sponsored: 92%
Out of stock: 8.2%
Avg brand age: 55 months
Avg seller age: 202 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

Betten-ABC30%
Träumegut2422%
Sun Garden13%
Traumnacht10%
NAPSIE6%
DREAMSTAR6%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top kindermatratze 90x200 search terms

kindermatratze 90x20099K/yr -14.1%2.8% conv.
matratze 90x200 kinder62K/yr -23.3%3.5% conv.
kinder matratze 90 x 20023K/yr -21.6%2.5% conv.
matratze kinder 90x20016K/yr -18.3%3.8% conv.
kindermatratze 90x200 testsieger7K/yr -10.4%1.4% conv.
90x200cm matratze kinder6K/yr -27.1%2.9% conv.
matratze 90x200 kinder ab 3 jahre5K/yr -24.2%3.5% conv.
matratze 90x200 kinder ab 6 jahre4K/yr -22.9%3.1% conv.

All search terms

Top kindermatratze 90x200 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Betten-ABC - Matratze für Kinder & Jugendliche - 90x200 cm - Spezieller Härtegrad & Oeko-TEX-Zertifiziert - Optimale Hygiene Dank abnehmbarem & waschbarem Polyester-Bezug - Lieferung per Paket

Betten-ABC€72.184.5★2,430 rev

Träumegut24€42.304.2★27,954 rev

Sun Garden Kindermatratze 90x200 cm 312 Jahre 2-in-1 Mitwachs-System für Kinderbett & Jugendbett Oeko-Tex & Dermatest Sehr gut 15 cm Komfortschaum RG28 Made in Europe

Sun Garden€101.454.7★1,192 rev

Traumnacht€43.854.3★12,983 rev

DREAMSTAR Ergo Kids Junior Kindermatratze und Jugendmatratze | Öko-TEX | hautfreundlicher Bezug abnehmbar und waschbar bei 60 Grad | 90 x 200 cm

DREAMSTAR€65.064.3★152 rev

Newest

by launch date

Sun Garden Kindermatratze 90x200 cm 312 Jahre 2-in-1 Mitwachs-System für Kinderbett & Jugendbett Oeko-Tex & Dermatest Sehr gut 15 cm Komfortschaum RG28 Made in Europe

Sun Garden€101.451,192 rev

2mo ago

NAPSIE€36.2128 rev

3mo ago

hERZtal Kindermatratze Komfortschaum 13 cm Wendematratze allergikerfreundlich atmungsaktiv Oeko-TEX Standard 100 Made in Germany (90x200 cm)

hERZtal€57.371 rev

4mo ago

NAPSIE Matratze 90x200 Mittelfest 12cm - Ergonomische 7-Zonen Hochwertige Kaltschaummatratze mit waschbarem Bezug Atmungsaktiv Schaumstoffmatratze Rollmatratze Öko-Tex Zertifiziert

NAPSIE€43.73146 rev

8mo ago

DREAMSTAR Ergo Kids Junior Kindermatratze und Jugendmatratze | Öko-TEX | hautfreundlicher Bezug abnehmbar und waschbar bei 60 Grad | 90 x 200 cm

DREAMSTAR€65.06152 rev

8mo ago

What buyers say about kindermatratze 90x200

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt18%

“good and comfortable”

Qualität insgesamt18%

“Super Matratze, top Qualität”

Preis-Leistungs-Verhältnis15%

“Preisleistung ok”

Schaum7%

“Super Matratze”

Gesamtgröße7%

“Passt perfekt”

beworben Vs Tatsächliches Produkt6%

“Tut was es soll”

Weiches Gefühl5%

“hat mittlerer Härte, angenehmer schlafkomfort kann ich wärmstens empfehlen.”

Geruch3%

“stinkt überhaupt nicht”

Benutzerfreundlichkeit2%

“Für mich eine praktische”

Griff2%

“Top perfekt hält dicht”

What buyers complain about

Geruch15%

“Stinkt nach Chemie”

Dicke13%

“Das Material ist sehr dünn”

Hartes Gefühl13%

“Sehr hart für Kinder”

Höhe11%

“Höhe stimmt nicht”

Qualität insgesamt9%

“Unzufrieden mit der Qualität”

Gesamtgröße8%

“Höhe passt nicht und qualität”

beworben Vs Tatsächliches Produkt4%

“Die Matratze entspricht nicht den Beschreibungen”

Haltbarkeit3%

“Nach 3 Wochen durchgelegen”

Komfort insgesamt2%

“Unbequem”

Preis-Leistungs-Verhältnis2%

“das Geld nicht wert.”

Top return reasons

Gesamtgröße29%

Dünn10%

Qualität insgesamt9%

Hartes Gefühl8%

Materialqualität8%

Geruch6%

Höhe5%

Komfort insgesamt4%

Dicke4%

beworben Vs Tatsächliches Produkt2%

Common questions

Is kindermatratze 90x200 profitable to sell on Amazon Germany?: The niche generates €471K/yr across 13 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (48/100).
How competitive is the kindermatratze 90x200 niche?: 10 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in kindermatratze 90x200?: Top complaints mined from reviews: Geruch, Dicke, Hartes Gefühl. The return rate is 0.9%.
When does demand for kindermatratze 90x200 peak?: Demand peaks in Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the kindermatratze 90x200 niche?: Listings span €8.27–€142.81; the average listing price is €58.83 (sweet spot $15–$100). The average incumbent carries 4,788 reviews — the moat a new listing must climb.