Kindermatratze 90x200
FailDemand is soft, at -18.4% this quarter, so Kindermatratze 90x200 is a Fail.
- Flapen Score
- 48 / 100Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median48
- Market size
- €471K/yr223K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 14 sellers
Flapen Score
Kindermatratze 90x200 against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kindermatratze 90x200 is stronger. Inside it, weaker.
Market
The Kindermatratze 90x200 market on Amazon at a glance
Shoppers on Amazon Germany searched for Kindermatratze 90x200 223K times last year and spent an estimated €471K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €471K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 3.6%
- Market size, estimated
- €471Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- kindermatratze 90x20099K searches a year
02 · Price
A sale here is worth €58.83.
Listings sell for €58.83 on average, from €8.27 to €142.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €58.83 that is €29K to €44K a year per listing.
- Average price
- €58.83inside the $15 to $100 sweet spot
- Price range
- €8.27–€142.81
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €29K–€44K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #69 within Kinderzimmer. It carries 4,788 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 38%
- Out of stock, average day
- 8.2%
- Average rank
- #69in Kinderzimmer
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,788per listing
- Listings tracked
- 13
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Kindermatratze 90x200 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
14
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- Brand 130%
- Brand 222%
- Brand 313%
- Brand 410%
- Brand 56%
- Brand 66%
- Open — no brand owns it (4 brands, 13%)
Demand
Kindermatratze 90x200 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Kindermatratze 90x200 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kindermatratze 90x20099K/yr
- matratze 90x200 kinder62K/yr
- kinder matratze 90 x 20023K/yr
- matratze kinder 90x20016K/yr
- kindermatratze 90x200 testsieger7K/yr
- 90x200cm matratze kinder6K/yr
- matratze 90x200 kinder ab 3 jahre5K/yr
- matratze 90x200 kinder ab 6 jahre4K/yr
Reviews and returns
What reviews say buyers love and hate about Kindermatratze 90x200
We read the reviews and the return reasons for every product selling here.
“Stinkt nach Chemie”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kindermatratze 90x200 questions
Answered from the same tracked data.









