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Kindermatratze 90x200

Fail

Demand is soft, at -18.4% this quarter, so Kindermatratze 90x200 is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€471K/yr223K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
75%top-5 click share · 10 brands · 14 sellers

Flapen Score

Kindermatratze 90x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kindermatratze 90x200 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kindermatratze 90x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kindermatratze 90x200 223K times last year and spent an estimated €471K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €471K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
3.6%
Market size, estimated
€471Ka year
Peak month
November1.9× the quietest month
Top search term
kindermatratze 90x20099K searches a year

02 · Price

A sale here is worth €58.83.

Listings sell for €58.83 on average, from €8.27 to €142.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €58.83 that is €29K to €44K a year per listing.

Average price
€58.83inside the $15 to $100 sweet spot
Price range
€8.27–€142.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€29K–€44K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #69 within Kinderzimmer. It carries 4,788 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
38%
Out of stock, average day
8.2%
Average rank
#69in Kinderzimmer
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
4,788per listing
Listings tracked
13

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top Kindermatratze 90x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

14

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • Brand 130%
  • Brand 222%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 13%)

Demand

Kindermatratze 90x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Kindermatratze 90x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kindermatratze 90x20099K/yr
  • matratze 90x200 kinder62K/yr
  • kinder matratze 90 x 20023K/yr
  • matratze kinder 90x20016K/yr
  • kindermatratze 90x200 testsieger7K/yr
  • 90x200cm matratze kinder6K/yr
  • matratze 90x200 kinder ab 3 jahre5K/yr
  • matratze 90x200 kinder ab 6 jahre4K/yr

Reviews and returns

What reviews say buyers love and hate about Kindermatratze 90x200

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Komfort insgesamt”
15%of negative reviews mention “Geruch”
0.9%of orders come back
“Stinkt nach Chemie”
A buyer, on “Geruch”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kindermatratze 90x200 questions

Answered from the same tracked data.