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Kindermatratze 140x200

Fail

The top 5 products take 77% of clicks, so Kindermatratze 140x200 is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€123K/yr46K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
77%top-5 click share · 8 brands · 9 sellers

Flapen Score

Kindermatratze 140x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kindermatratze 140x200 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kindermatratze 140x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kindermatratze 140x200 46K times last year and spent an estimated €123K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €123K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
2.6%
Market size, estimated
€123Ka year
Peak month
November2.0× the quietest month
Top search term
kindermatratze 140x20027K searches a year

02 · Price

A sale here is worth €100.98.

Listings sell for €100.98 on average, from €61.27 to €219.00. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At €100.98 that is €10K to €25K a year per listing.

Average price
€100.98above the $15 to $100 sweet spot
Price range
€61.27–€219.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
€10K–€25K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 8% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Kinderzimmer. It carries 3,810 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
8%
Out of stock, average day
0.0%
Average rank
#30in Kinderzimmer
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
3,810per listing
Listings tracked
12

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kindermatratze 140x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Brand 150%
  • Brand 221%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Kindermatratze 140x200 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Kindermatratze 140x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kindermatratze 140x20027K/yr
  • matratze 140x200 kinder11K/yr
  • matratze kinder 140x2004K/yr
  • kinder matratze 140 x 2004K/yr

Reviews and returns

What reviews say buyers love and hate about Kindermatratze 140x200

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Komfort insgesamt”
14%of negative reviews mention “Hartes Gefühl”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sehr hart für Kinder”
A buyer, on “Hartes Gefühl”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kindermatratze 140x200 questions

Answered from the same tracked data.