Is kindermatratze 120x200 profitable to sell on Amazon Germany?

The niche generates €194K/yr across 14 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (42/100).

How competitive is the kindermatratze 120x200 niche?

8 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in kindermatratze 120x200?

Top complaints mined from reviews: Hartes Gefühl, Geruch, Komfort insgesamt. The return rate is 0.6%.

When does demand for kindermatratze 120x200 peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the kindermatratze 120x200 niche?

Listings span €10.64–€189.98; the average listing price is €85.15 (sweet spot $15–$100). The average incumbent carries 7,220 reviews — the moat a new listing must climb.

kindermatratze 120x200

Skip it

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great€85.15

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€10.64–€189.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€194K

€194K/yr · 77K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,219.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, kindermatratze 120x200 is a €194K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kindermatratze 120x200 market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: €128K–€170K; units × avg price
Conversion rate: 2.9%
Avg BSR: #29
Page quality: 0%
Prime: 21%
Sponsored: 93%
Out of stock: 13.9%
Avg brand age: 53 months
Avg seller age: 208 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Betten-ABC38%
Sun Garden22%
Träumegut2418%
DREAMSTAR9%
Ravensberger Matratzen5%
Traumnacht4%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -9.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top kindermatratze 120x200 search terms

matratze 120x200 kinder37K/yr -8.1%2.2% conv.
kindermatratze 120x20031K/yr -12.8%2.2% conv.
kinder matratze 120x2005K/yr +4.3%1.8% conv.
matratze kinder 120x2005K/yr -10.9%1.7% conv.

All search terms

Top kindermatratze 120x200 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Betten-ABC - Matratze für Kinder & Jugendliche - 120x200 cm - Spezieller Härtegrad & Oeko-TEX-Zertifiziert - Optimale Hygiene Dank abnehmbarem & waschbarem Polyester-Bezug - Lieferung per Paket

Betten-ABC€81.134.5★2,430 rev

Sun Garden Kindermatratze 120x200 cm 312 Jahre 2-in-1 Mitwachs-System für Kinderbett & Jugendbett Oeko-Tex & Dermatest Sehr gut 15 cm Komfortschaum RG28 Made in Europe

Sun Garden€121.524.7★1,192 rev

Betten-ABC - Matratze für Kinder & Jugendliche - 90x200 cm - Spezieller Härtegrad & Oeko-TEX-Zertifiziert - Optimale Hygiene Dank abnehmbarem & waschbarem Polyester-Bezug - Lieferung per Paket

Betten-ABC€72.184.5★2,430 rev

DREAMSTAR Ergo Kids Junior Kindermatratze und Jugendmatratze | Öko-TEX | hautfreundlicher Bezug abnehmbar und waschbar bei 60 Grad | 120 x 200 cm

DREAMSTAR€75.054.3★152 rev

Träumegut24€57.584.2★27,954 rev

Newest

by launch date

Sun Garden Kindermatratze 120x200 cm 312 Jahre 2-in-1 Mitwachs-System für Kinderbett & Jugendbett Oeko-Tex & Dermatest Sehr gut 15 cm Komfortschaum RG28 Made in Europe

Sun Garden€121.521,192 rev

2mo ago

Träumegut24€57.5827,954 rev

2mo ago

DREAMSTAR Ergo Kids Junior Kindermatratze und Jugendmatratze | Öko-TEX | hautfreundlicher Bezug abnehmbar und waschbar bei 60 Grad | 120 x 200 cm

DREAMSTAR€75.05152 rev

8mo ago

Träumegut24€73.0613 rev

8mo ago

Arensberger Kindermatratze Jugendmatratze 120x200cm 13cm hoch Alter 5 bis 16 Jahre Bezug | punktelastischer Gelschaum | waschbarer & Abnehmbarer Premium Bezug Allergiker freundlich

Arensberger€68.56144 rev

11mo ago

What buyers say about kindermatratze 120x200

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt33%

“Die Matratze bietet ein angenehmes Liegegefühl mit guter Balance zwischen Komfort und Stützkraft – ideal für Kinder und Jugendliche”

Qualität insgesamt16%

“Sehr gute Qualität”

Preis-Leistungs-Verhältnis14%

“Top Preis-Leistung”

Geruch10%

“stinkt auch nicht”

Schaum7%

“Super Matratze immer wieder”

Gesamtgröße5%

“mir passt”

Waschechtheit3%

“Wie erste tag, einfach waschbar”

Weiches Gefühl2%

“Die RAVENSBERGER Softwelle Kinder- und Jugendmatratze bietet angenehmen Liegekomfort mit passendem Härtegrad H1/H2”

beworben Vs Tatsächliches Produkt2%

“Entspricht meinen Erwartungen,”

Flexibilität1%

“Zudem ist das Material sehr flexibel”

What buyers complain about

Hartes Gefühl26%

“Für uns extrem Hard”

Geruch20%

“Stinkt ganz schlimm”

Komfort insgesamt10%

“einfach nur unangenehm”

Gesamtgröße7%

“Maße und Support mangelhaft”

Wasserbeständigkeit4%

“Nach 4x waschen löcher im Bezug, da bringt Wasserdicht dann auch nichts mehr”

Haltbarkeit4%

“Nach Nutzung sehr schnell defekt”

beworben Vs Tatsächliches Produkt4%

“Falsche Versprechungen”

Qualität insgesamt4%

“Qualität minderwertig”

Schaum2%

“Einziges Manko ist, dass die weichere Seite keinen weicheren Schaum aufgeklebt hat, sondern einfach Schlitze im normalen Schaum hat, die die Matratze nachgiebiger machen”

Waschechtheit2%

“Nach nur 2x Waschen bei 30°C ohne Trockner ist die Unterseite an mehreren Stellen gerissen und beginnt sich abzulösen”

Top return reasons

Gesamtgröße26%

Hartes Gefühl14%

Dünn11%

Qualität insgesamt8%

Komfort insgesamt8%

Materialqualität6%

Geruch5%

Höhe5%

beworben Vs Tatsächliches Produkt3%

Dicke2%

Common questions

Is kindermatratze 120x200 profitable to sell on Amazon Germany?: The niche generates €194K/yr across 14 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (42/100).
How competitive is the kindermatratze 120x200 niche?: 8 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in kindermatratze 120x200?: Top complaints mined from reviews: Hartes Gefühl, Geruch, Komfort insgesamt. The return rate is 0.6%.
When does demand for kindermatratze 120x200 peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the kindermatratze 120x200 niche?: Listings span €10.64–€189.98; the average listing price is €85.15 (sweet spot $15–$100). The average incumbent carries 7,220 reviews — the moat a new listing must climb.