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Kinder Backset

Fail

Demand is soft, at -49.1% this quarter, so Kinder Backset is a Fail.

Flapen Score
35
35 / 100
Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48
Market size
€9K/yr65K searches / yr
90-day growth
-49.1%search demand this quarter
Competition
62%top-5 click share · 19 brands · 54 sellers

Flapen Score

Kinder Backset against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kinder Backset is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kinder Backset market on Amazon at a glance

Shoppers on Amazon Germany searched for Kinder Backset 65K times last year and spent an estimated €9K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-49.1%
Conversion, latest week
1.0%
Market size, estimated
€9Ka year
Peak month
November26.7× the quietest month
Top search term
backset kinder26K searches a year

02 · Price

A sale here is worth €13.96.

Listings sell for €13.96 on average, from €5.12 to €24.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €13.96 that is €0 to €1K a year per listing.

Average price
€13.96under the $15 to $100 sweet spot
Price range
€5.12–€24.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #147 within Backen. It carries 467 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#147in Backen
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
467per listing
Listings tracked
24

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kinder Backset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

54

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

34%

  • Brand 120%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Kinder Backset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 26.7×

Search terms

Top Kinder Backset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backset kinder26K/yr
  • kinder backset25K/yr
  • backzubehör kinder5K/yr
  • backutensilien kinder5K/yr
  • backset kinder ab 2 jahre2K/yr
  • kinder backset weihnachten2K/yr

Reviews and returns

What reviews say buyers love and hate about Kinder Backset

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Geschenk Zweck”
24%of negative reviews mention “Gesamtgröße”
1.9%of orders come back
“S ist auf jeden Fall zu gross für ein 3 Jähriges Kind”
A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kinder Backset questions

Answered from the same tracked data.