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Kerzenwachs Farbe

Fail

Demand is soft, at -61.6% this quarter, so Kerzenwachs Farbe is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€114K/yr200K searches / yr
90-day growth
-61.6%search demand this quarter
Competition
65%top-5 click share · 21 brands · 25 sellers

Flapen Score

Kerzenwachs Farbe against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzenwachs Farbe is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerzenwachs Farbe market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzenwachs Farbe 200K times last year and spent an estimated €114K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-61.6%
Conversion, latest week
5.7%
Market size, estimated
€114Ka year
Peak month
November7.8× the quietest month
Top search term
kerzenfarbe49K searches a year

02 · Price

A sale here is worth €10.00.

Listings sell for €10.00 on average, from €4.69 to €17.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €10.00 that is €3K to €5K a year per listing.

Average price
€10.00under the $15 to $100 sweet spot
Price range
€4.69–€17.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #41 within Kerzenherstellung. It carries 474 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
27.2%
Average rank
#41in Kerzenherstellung
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
474per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Kerzenwachs Farbe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

25

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

65%

Top 20: 96%

Open market

23%

  • Brand 119%
  • Brand 217%
  • Brand 314%
  • Brand 414%
  • Brand 59%
  • Brand 65%

Demand

Kerzenwachs Farbe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Kerzenwachs Farbe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerzenfarbe49K/yr
  • kerzen farbe24K/yr
  • kerzenwachs farbe27K/yr
  • kerzenfarben zum kerzen gießen17K/yr
  • kerzenfarben15K/yr
  • wachsfarbe für kerzen15K/yr
  • kerzen farben11K/yr
  • kerzen farben zum kerzen gießen9K/yr
  • wachsfarbe6K/yr
  • farbe für kerzenwachs8K/yr

Reviews and returns

What reviews say buyers love and hate about Kerzenwachs Farbe

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Farbe”
57%of negative reviews mention “Farbe”
0.5%of orders come back
“Die Farben sind überhaupt nicht gesättigt”
A buyer, on “Farbe”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kerzenwachs Farbe questions

Answered from the same tracked data.