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Kerzenwachs 5kg

Fail

Demand is soft, at -58.4% this quarter, so Kerzenwachs 5kg is a Fail.

Flapen Score
34
34 / 100
Ranks 3,814 of 4,240 Küche, Haushalt & Wohnen niches · −14 vs the category median of 48
Market size
€14K/yr13K searches / yr
90-day growth
-58.4%search demand this quarter
Competition
78%top-5 click share · 7 brands · 10 sellers

Flapen Score

Kerzenwachs 5kg against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzenwachs 5kg is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerzenwachs 5kg market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzenwachs 5kg 13K times last year and spent an estimated €14K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-58.4%
Conversion, latest week
5.3%
Market size, estimated
€14Ka year
Peak month
November12.9× the quietest month
Top search term
kerzenwachs 5kg12K searches a year

02 · Price

A sale here is worth €19.92.

Listings sell for €19.92 on average, from €5.41 to €31.54. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €19.92 that is €0 to €2K a year per listing.

Average price
€19.92inside the $15 to $100 sweet spot
Price range
€5.41–€31.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #74 within Kerzenherstellung. It carries 1,722 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
56%
Out of stock, average day
7.4%
Average rank
#74in Kerzenherstellung
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,722per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kerzenwachs 5kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Brand 129%
  • Brand 222%
  • Brand 317%
  • Brand 414%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (1 brand, 4%)

Demand

Kerzenwachs 5kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Reviews and returns

What reviews say buyers love and hate about Kerzenwachs 5kg

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Benutzerfreundlichkeit”
11%of negative reviews mention “Geruch”
0.5%of orders come back
“auch der Geruch ist zu intensiv”
A buyer, on “Geruch”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kerzenwachs 5kg questions

Answered from the same tracked data.