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kerzenwachs 5kg

Skip it

Soft demand (-58.4% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 61Competition 18Returns 98Price range 63Avg price 87Brand share 21Review moat 48Quality gap 30

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€19.92

avg listing price — sweet spot $15–$100

Price range

Good€5.41–€31.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,722.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad€14K

€14K/yr · 13K searches

Growth

Bad-58.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kerzenwachs 5kg is a €14K/yr Amazon Germany market (13K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerzenwachs 5kg market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
€5K–€10K
units × avg price
Conversion rate
5.3%
Avg BSR
#74
Page quality
0%
Prime
56%
Sponsored
78%
Out of stock
7.4%
Avg brand age
56 months
Avg seller age
241 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • CAVSGL29%
  • BwLights22%
  • Materialix17%
  • Waxcanpy14%
  • DistrEbution9%
  • HMH5%
  • Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -58.4% search growth over the last 90 days.
900700Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Top kerzenwachs 5kg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€1K20%€3K30%€4K40%€6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about kerzenwachs 5kg

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit19%

“Leicht zu verarbeitendes Wachs”

Farbe18%

“Tolle Farben und sehr gute Qualität”

Qualität insgesamt15%

“Super Qualität”

beworben Vs Tatsächliches Produkt13%

“Wie beschrieben”

Feuerwiderstand6%

“Feines Granulat, brennt sehr gut, kann ich empfehlen”

Funktionalität insgesamt6%

“Man kann das Granulat sehr gut verarbeiten”

Geschenk Zweck6%

“Schönes Geschenk für Kinder”

Materialqualität6%

“bin sehr zufrieden mit dem Material.”

Preis-Leistungs-Verhältnis6%

“guter Preis”

What buyers complain about

Geruch11%

“auch der Geruch ist zu intensiv”

Anzeigefarben11%

“Für den Preis sehr gut leider konnte man sich keine Farben aussuchen, weil es ja Bruchstücke sind”

Funktionalität insgesamt11%

“Mehrfache Versuche bei verschiedenen Temperaturen haben das Endergebnis nicht verbessert”

Qualität insgesamt11%

“Schlechte Qualität”

Benutzerfreundlichkeit11%

“Für meinen Verwendungszweck nicht geeignet, daher retourniert”

Farbe11%

“Farben nicht so prächtig wie auf den Bildern abgebildet”

Heizung11%

“Ein kleiner Nachteil ist, dass manche Pastillen etwas länger zum Schmelzen brauchen”

beworben Vs Tatsächliches Produkt6%

“es entspricht nicht mal annähernd dem Titelbild.”

Gesamtgröße4%

“Einziger Kritikpunkt: Die Blöcke sind wirklich groß”

Top return reasons

Gesamtgröße24%
Qualität insgesamt19%
beworben Vs Tatsächliches Produkt14%
Materialqualität14%
Preis-Leistungs-Verhältnis10%
Heizung5%
Weiches Gefühl5%
Funktionalität insgesamt5%
Geruch5%

Common questions

Is kerzenwachs 5kg profitable to sell on Amazon Germany?
The niche generates €14K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Skip it (34/100).
How competitive is the kerzenwachs 5kg niche?
7 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in kerzenwachs 5kg?
Top complaints mined from reviews: Geruch, Anzeigefarben, Funktionalität insgesamt. The return rate is 0.5%.
When does demand for kerzenwachs 5kg peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.9× the quietest.
What does it cost to enter the kerzenwachs 5kg niche?
Listings span €5.41–€31.54; the average listing price is €19.92 (sweet spot $15–$100). The average incumbent carries 1,722 reviews — the moat a new listing must climb.