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kerzentüllen

Skip it

Soft demand (-41.1% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 4Conversion 35Competition 62Returns 45Price range 10Avg price 24Brand share 74Review moat 86Quality gap 57

Review moat

Great282

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€8.64

avg listing price — sweet spot $15–$100

Price range

Bad€4.41–€16.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€21K

€21K/yr · 85K searches

Growth

Bad-41.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kerzentüllen is a €21K/yr Amazon Germany market (85K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kerzentüllen market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€22K–€26K
units × avg price
Conversion rate
2.8%
Avg BSR
#690
Page quality
0%
Prime
92%
Sponsored
77%
Out of stock
23.6%
Avg brand age
29 months
Avg seller age
198 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 rising

Sellers

34

Top-5 brand share

61%

Top 20: 90%

Top-5 click share

48%

Top 20: 82%

Open market

35%

  • Aongray19%
  • Aomig13%
  • Gucass12%
  • Tikplus11%
  • Meissner-Handel5%
  • ZWFSDM5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.4×

Top kerzentüllen search terms

  • kerzenhalter metall15K/yr
  • kerzentüllen14K/yr
  • kerzenhülsen7K/yr
  • kerzentülle9K/yr
  • stabkerzenhalter schwarz11K/yr
  • metall kerzenhalter6K/yr
  • kerzenhalter klein5K/yr
  • kerzenhalter stabkerze schwarz5K/yr
  • mini kerzenhalter4K/yr
  • kerzeneinsatz3K/yr
All search terms

Top kerzentüllen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€8248%€2K12%€2K16%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kerzentüllen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Ab sich super Produkt”

Gesamtgröße15%

“Passt alles”

beworben Vs Tatsächliches Produkt11%

“Alles so wie es sein soll”

Benutzerfreundlichkeit7%

“Absolut praktisch, da sie sich easy auf- und abbauen und somit auch verstauen lassen”

Preis-Leistungs-Verhältnis7%

“Minimalistisch zum fairen Preis”

Design insgesamt6%

“Fazit: Ideal für Dekoration und Feiern”

Stärke4%

“+ Stabil”

Form/Stil3%

“Stilvolle, schlichte Kerzenständer”

Dicke2%

“Es passen dickere Stabkerzen rein”

Farbe2%

“Die schwarze Farbe sieht modern und elegant aus”

What buyers complain about

Gesamtgröße23%

“Die Öffnung passt nicht zu den üblichen Kerzen”

Qualität insgesamt14%

“Wenig Geld, wenig Qualität”

Lackqualität9%

“Nicht vollständig lackiert”

Materialqualität5%

“Material eher dünn”

Gleichgewicht/Stabilität5%

“Nicht sehr stabil”

Stärke5%

“Nicht sehr stabil”

Dicke4%

“Material zu dünn”

Benutzerfreundlichkeit3%

“Schließen geht etwas schwergängig.”

beworben Vs Tatsächliches Produkt2%

“Maße sind recht knapp wie angegeben”

Top return reasons

Gesamtgröße86%
Qualität insgesamt3%
Kompatibilität – insgesamt2%
Lackqualität1%
Kratzfestigkeit1%
Defekt Material/Teile1%
Farbe1%
Benutzerfreundlichkeit1%
Funktionalität insgesamt1%
Dünn1%

Common questions

Is kerzentüllen profitable to sell on Amazon Germany?
The niche generates €21K/yr across 39 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -41.1%. Flapen's verdict: Skip it (38/100).
How competitive is the kerzentüllen niche?
31 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in kerzentüllen?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Lackqualität. The return rate is 3.4%.
When does demand for kerzentüllen peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 10.4× the quietest.
What does it cost to enter the kerzentüllen niche?
Listings span €4.41–€16.22; the average listing price is €8.64 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.