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Kerzenteller

Fail

Demand is soft, at -41.8% this quarter, so Kerzenteller is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€72K/yr218K searches / yr
90-day growth
-41.8%search demand this quarter
Competition
31%top-5 click share · 45 brands · 71 sellers

Flapen Score

Kerzenteller against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzenteller is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerzenteller market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzenteller 218K times last year and spent an estimated €72K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-41.8%
Conversion, latest week
3.6%
Market size, estimated
€72Ka year
Peak month
November6.1× the quietest month
Top search term
kerzenteller91K searches a year

02 · Price

A sale here is worth €9.16.

Listings sell for €9.16 on average, from €2.94 to €22.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €9.16 that is €0 to €916 a year per listing.

Average price
€9.16under the $15 to $100 sweet spot
Price range
€2.94–€22.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€916
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #335 within Barzubehör. It carries 151 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
9.6%
Average rank
#335in Barzubehör
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
151per listing
Listings tracked
57

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Kerzenteller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

71

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

31%

Top 20: 69%

Open market

55%

  • Brand 112%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Kerzenteller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Kerzenteller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerzenteller91K/yr
  • kerzenuntersetzer38K/yr
  • kerzenteller glas15K/yr
  • kerzenteller holz13K/yr
  • kerzen untersetzer16K/yr
  • kerzenuntersetzer glas11K/yr
  • kerzenuntersetzer holz6K/yr
  • untersetzer kerze7K/yr
  • kerzen unterteller5K/yr
  • kerzen teller8K/yr

Reviews and returns

What reviews say buyers love and hate about Kerzenteller

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Defekt Material/Teile”
2.0%of orders come back
“der Artikel ist beschädigt”
A buyer, on “Defekt Material/Teile”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kerzenteller questions

Answered from the same tracked data.