Is kerzensand profitable to sell on Amazon Germany?

The niche generates €99K/yr across 23 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -63.1%. Flapen's verdict: Skip it (44/100).

How competitive is the kerzensand niche?

15 brands and 24 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in kerzensand?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.4%.

When does demand for kerzensand peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.8× the quietest.

What does it cost to enter the kerzensand niche?

Listings span €3.40–€25.89; the average listing price is €12.54 (sweet spot $15–$100). The average incumbent carries 383 reviews — the moat a new listing must climb.

kerzensand

Skip it

Soft demand (-63.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great382.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.54

avg listing price — sweet spot $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Price range

Okay€3.40–€25.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€99K

€99K/yr · 522K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-63.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kerzensand is a €99K/yr Amazon Germany market (522K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerzensand market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €125K–€157K; units × avg price
Conversion rate: 1.5%
Avg BSR: #91
Page quality: 0%
Prime: 78%
Sponsored: 87%
Out of stock: 32.7%
Avg brand age: 27 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

22%

comforder33%
DSYZWEE14%
shallyong10%
Flamory10%
NaDeco7%
Wenzel4%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -63.1% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

Open Trend

Top kerzensand search terms

kerzensand265K/yr -62.3%1.6% conv.
kerzensand mit docht74K/yr -31.6%2.3% conv.
kerzensand mit duft58K/yr -83.0%1.1% conv.
kerzensand mit docht und duft25K/yr -65.9%1.7% conv.
kerzen sand18K/yr -59.1%0.9% conv.
kerzensand set10K/yr -58.0%1.1% conv.
kerzensand weiß6K/yr +29.0%3.6% conv.
candle sand6K/yr -53.8%0.6% conv.
kerzen sand mit docht8K/yr -49.1%2.5% conv.
sandkerzen6K/yr -47.3%0.8% conv.

All search terms

Top kerzensand products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

comforder Kerzensand mit Dochten Wachsgranulat Kerzen selber Machen Set Pearled Candle 400g Kerzenwachs Perlen + 4 Kerzendochte (Weiß)

comforder€10.674.0★832 rev

DSYZWEE Kerzenwachs Kerzensand 800 g Kerzensand mit Docht mit 10 Stück Kerzendocht (10cm) Pflanzliches Wachs Perlenwachs Weiß

DSYZWEE€12.584.3★57 rev

shallyong 8 Farben Kerzensand Kerzensand mit 20 Docht 400g Pflanzliches Kerzenwachs Kerzenwachs Granulat Wachsgranulat für Kerzen Kerzen Sand für kreative Dekorationen (B)

shallyong€14.904.4★37 rev

comforder Kerzensand mit Dochten Wachsgranulat Kerzen selber Machen Set Pearled Candle 400g Kerzenwachs Perlen + 4 Kerzendochte (Rosa)

comforder€10.834.0★832 rev

Kerzensand mit Duft Allround Set 4x150g Candle Sand [Vanille/Orange/Lavendel/Verbena] 12 Dochte inkl. 100% Pflanzenwachs rußfrei ohne Paraffin bis 96 Std. Brenndauer Kerzensand mit Docht

Flamory€25.894.6★15 rev

Newest

by launch date

Kerzensand mit Duft Allround Set 4x150g Candle Sand [Vanille/Orange/Lavendel/Verbena] 12 Dochte inkl. 100% Pflanzenwachs rußfrei ohne Paraffin bis 96 Std. Brenndauer Kerzensand mit Docht

Flamory€25.8915 rev

7mo ago

Kerzensand mit Duft 150g (Vanille) Duftkerzensand 3 Dochte inklusive 100% Pflanzenwachs rußarm ohne Paraffin bis 24 Std. Brenndauer Candle Sand Kerzensand mit Docht

Flamory€8.312 rev

7mo ago

Flamory Kerzensand mit Duft Fresh Set 3x150g Candle Sand [Orange/Citronella/Verbena] 9 Dochte inklusive 100% Pflanzenwachs rußarm ohne Paraffin bis 72 Std. Brenndauer Kerzensand mit Docht

Flamory€20.9015 rev

7mo ago

Kerzensand mit Duft 150g (Orange) Duftkerzensand 3 Dochte inklusive 100% Pflanzenwachs rußarm ohne Paraffin bis 24 Std. Brenndauer Candle Sand Kerzensand mit Docht

Flamory€8.086 rev

7mo ago

shallyong 8 Farben Kerzensand Kerzensand mit 20 Docht 400g Pflanzliches Kerzenwachs Kerzenwachs Granulat Wachsgranulat für Kerzen Kerzen Sand für kreative Dekorationen (B)

shallyong€14.9037 rev

9mo ago

What buyers say about kerzensand

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch30%

“Traumhafter Duft”

Qualität insgesamt18%

“Super Produkt”

Benutzerfreundlichkeit9%

“Very useful”

beworben Vs Tatsächliches Produkt8%

“Macht was es soll”

Preis-Leistungs-Verhältnis5%

“Geld gespart”

Farbe4%

“Schöne Farbe”

Geschenk Zweck3%

“eher gedacht: schönes Geschenk für jemanden, der schon alles hat.”

Feuerwiderstand3%

“Brennt super”

Effizienz2%

“der mitgelieferte Docht funktioniert super.”

Design insgesamt2%

“Das Produkt macht auf den ersten Blick einen sehr attraktiven und dekorativen Eindruck”

What buyers complain about

Geruch40%

“Kein Duftwachs”

Preis-Leistungs-Verhältnis17%

“Raus geschmissenes Geld”

Funktionalität insgesamt3%

“brennen nicht komplett ab.”

Haltbarkeit3%

“Brennt über 1 Stunde”

Entflammbar3%

“Brennt aber sehr schnell”

beworben Vs Tatsächliches Produkt3%

“Überhaupt nicht wie auf dem Bild dargestellt”

Stärke2%

“Dieser ist nicht zu stark”

Haftung/Klebrigkeit2%

“Leider sind aber nur 8 Klebepads enthalten, schade”

Top return reasons

Geruch20%

Gesamtgröße18%

Farbe18%

Preis-Leistungs-Verhältnis10%

Kompatibilität – insgesamt8%

Funktionalität insgesamt8%

Entflammbar5%

Auslaufsicher5%

Atmungsaktivität3%

Qualität insgesamt3%

Common questions

Is kerzensand profitable to sell on Amazon Germany?: The niche generates €99K/yr across 23 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -63.1%. Flapen's verdict: Skip it (44/100).
How competitive is the kerzensand niche?: 15 brands and 24 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in kerzensand?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.4%.
When does demand for kerzensand peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.8× the quietest.
What does it cost to enter the kerzensand niche?: Listings span €3.40–€25.89; the average listing price is €12.54 (sweet spot $15–$100). The average incumbent carries 383 reviews — the moat a new listing must climb.

kerzensand

kerzensand market data

Competition & brand share

Demand & seasonality

Top kerzensand search terms

Top kerzensand products on Amazon

Top sellers

Newest

Trending

What buyers say about kerzensand

What buyers love

What buyers complain about

Top return reasons

Common questions

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