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Kerzensand

Fail

Demand is soft, at -63.1% this quarter, so Kerzensand is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€99K/yr522K searches / yr
90-day growth
-63.1%search demand this quarter
Competition
57%top-5 click share · 15 brands · 24 sellers

Flapen Score

Kerzensand against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzensand is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerzensand market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzensand 522K times last year and spent an estimated €99K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -63.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €99K a year.

Searches, last 12 months
522K
Growth, 90 days vs prior 90
-63.1%
Conversion, latest week
1.5%
Market size, estimated
€99Ka year
Peak month
December13.8× the quietest month
Top search term
kerzensand265K searches a year

02 · Price

A sale here is worth €12.54.

Listings sell for €12.54 on average, from €3.40 to €25.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €12.54 that is €1K to €3K a year per listing.

Average price
€12.54under the $15 to $100 sweet spot
Price range
€3.40–€25.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #91 within Kerzenherstellung. It carries 383 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
78%
Out of stock, average day
32.7%
Average rank
#91in Kerzenherstellung
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
383per listing
Listings tracked
23

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Kerzensand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

22%

  • Brand 133%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 64%

Demand

Kerzensand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

Search terms

Top Kerzensand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerzensand265K/yr
  • kerzensand mit docht74K/yr
  • kerzensand mit duft58K/yr
  • kerzensand mit docht und duft25K/yr
  • kerzen sand18K/yr
  • kerzensand set10K/yr
  • kerzensand weiß6K/yr
  • candle sand6K/yr
  • kerzen sand mit docht8K/yr
  • sandkerzen6K/yr

Reviews and returns

What reviews say buyers love and hate about Kerzensand

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geruch”
40%of negative reviews mention “Geruch”
0.4%of orders come back
“Kein Duftwachs”
A buyer, on “Geruch”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kerzensand questions

Answered from the same tracked data.