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Kerzenglas

Maybe

The top 5 products take only 26% of clicks. But buyers convert on only 0.9% of searches, so Kerzenglas is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€73K/yr485K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
26%top-5 click share · 42 brands · 73 sellers

Flapen Score

Kerzenglas against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzenglas is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerzenglas market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzenglas 485K times last year and spent an estimated €73K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months
485K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
0.9%
Market size, estimated
€73Ka year
Peak month
November4.6× the quietest month
Top search term
kerzengläser170K searches a year

02 · Price

A sale here is worth €17.43.

Listings sell for €17.43 on average, from €7.65 to €44.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €17.43 that is €0 to €2K a year per listing.

Average price
€17.43inside the $15 to $100 sweet spot
Price range
€7.65–€44.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #123 within Kerzenherstellung. It carries 278 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
91%
Out of stock, average day
4.0%
Average rank
#123in Kerzenherstellung
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
278per listing
Listings tracked
78

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kerzenglas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

73

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

26%

Top 20: 61%

Open market

49%

  • Brand 113%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Kerzenglas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Kerzenglas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerzengläser170K/yr
  • kerzenhalter glas57K/yr
  • deko glas29K/yr
  • gläser für kerzen46K/yr
  • kerzen gläser32K/yr
  • kerzengläser groß20K/yr
  • dekoglas20K/yr
  • deko gläser17K/yr
  • kerzen glas22K/yr
  • dekogläser12K/yr

Reviews and returns

What reviews say buyers love and hate about Kerzenglas

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Gesamtgröße”
2.4%of orders come back
“Nicht zu 100% passend”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kerzenglas questions

Answered from the same tracked data.