Is Kerzendosen profitable to sell on Amazon Germany?

Flapen scores Kerzendosen 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €8K a year across 26 tracked products. 0 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -50.8% in the last 90 days.

How competitive is the Kerzendosen niche on Amazon Germany?

22 brands and 27 sellers compete in Kerzendosen on Amazon Germany. The top 5 Kerzendosen products take 39% of clicks, and the top 5 brands take 46%.

What do buyers complain about in Kerzendosen?

Kerzendosen buyers on Amazon Germany complain most about Geschenk Zweck, beworben Vs Tatsächliches Produkt, and Gesamtgröße. An estimated 1.7% of orders come back.

When does demand for Kerzendosen peak?

Search demand for Kerzendosen on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 8.6× the quietest.

What does it cost to enter the Kerzendosen niche?

Kerzendosen sells for €17.00 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.83 to €36.88. The average product has 253 reviews, the count a new listing must catch up to.

Kerzendosen

Fail

Demand is soft, at -50.8% this quarter, so Kerzendosen is a Fail.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 45
45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size: €8K/yr40K searches / yr
90-day growth: -50.8%search demand this quarter
Competition: 39%top-5 click share · 22 brands · 27 sellers

Flapen Score

Kerzendosen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzendosen is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Kerzendosen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzendosen 40K times last year and spent an estimated €8K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8K a year.

Searches, last 12 months: 40K
Growth, 90 days vs prior 90: -50.8%
Conversion, latest week: 1.2%
Market size, estimated: €8Ka year
Peak month: November8.6× the quietest month
Top search term: kerzenbehälter9K searches a year

02 · Price

A sale here is worth €17.00.

Listings sell for €17.00 on average, from €7.83 to €36.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €17.00 that is €0 to €2K a year per listing.

Average price: €17.00inside the $15 to $100 sweet spot
Price range: €7.83–€36.88
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #224 within Kerzenherstellung. It carries 253 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 30.0%
Average rank: #224in Kerzenherstellung
Average rating: 4.60 starsAmazon Germany average 4.37 stars
Average reviews: 253per listing
Listings tracked: 26

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 0Amazon's first-year sales bar
Average brand age: 26 months

Products

Top Kerzendosen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

46%

Top 20: 100%

Top-5 click share

39%

Top 20: 92%

Open market

48%

Brand 116%
Brand 29%
Brand 38%
Brand 48%
Brand 56%
Brand 66%

Demand

Kerzendosen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.6×

Search terms

Top Kerzendosen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kerzenbehälter9K/yr -42.9%0.4% conv.
kerzen behälter8K/yr -44.3%0.8% conv.
kerzendosen8K/yr -51.7%2.0% conv.
kerzendosen leer mit deckel9K/yr -63.9%2.4% conv.
kerzendose3K/yr -54.5%1.0% conv.
kerzen dosen2K/yr -29.2%1.1% conv.
kerzendosen zum kerzen gießen706/yr -90.3%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Kerzendosen

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Geschenk Zweck”

1.7%of orders come back

“Super mühselig, zumal es ein Geburtstagsgeschenk war”

A buyer, on “Geschenk Zweck”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Kerzendosen questions

Answered from the same tracked data.

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