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kerzendocht

Skip it

Soft demand (-65.0% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 0Conversion 81Competition 50Returns 98Price range 0Avg price 15Brand share 66Review moat 56Quality gap 48

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,263.48

avg incumbent reviews — the moat a new listing must climb

Market size

Good€305K

€305K/yr · 658K searches

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad€5.38

avg listing price — sweet spot $15–$100

Growth

Bad-65.0%

90-day search growth — must beat 0% to launch

Price range

Bad€2.80–€8.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, kerzendocht is a €305K/yr Amazon Germany market (658K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerzendocht market data

Units sold / yr
60K–80K
avg 2,500–3,000/product
Revenue / yr
€323K–€430K
units × avg price
Conversion rate
8.6%
Avg BSR
#31
Page quality
0%
Prime
96%
Sponsored
96%
Out of stock
7.3%
Avg brand age
33 months
Avg seller age
199 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

25

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

27%

  • CZ Store24%
  • Keratobleem13%
  • VIKY11%
  • Falkenhorn9%
  • VABNEER8%
  • Weysoo8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -65.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Top kerzendocht search terms

  • kerzendocht257K/yr
  • dochte für kerzen110K/yr
  • kerzendochte für kerzen100K/yr
  • kerzendochte54K/yr
  • docht28K/yr
  • kerzendocht für dicke kerzen16K/yr
  • kerzen docht15K/yr
  • docht für kerzen18K/yr
  • kerzen dochte set14K/yr
  • candle wick6K/yr
All search terms

Top kerzendocht products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€12K8%€24K12%€37K16%€49K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kerzendocht

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Produkt”

beworben Vs Tatsächliches Produkt17%

“Ware ist so wie auf den Fotos:).”

Preis-Leistungs-Verhältnis11%

“Geld gespart”

Benutzerfreundlichkeit10%

“Very useful”

Effizienz6%

“Funktioniert super, alles bestens”

Feuerwiderstand4%

“sorgen für eine zuverlässige Flamme.”

Gesamtgröße3%

“Passt”

Geruch2%

“Ideal für Duftkerzen und Aromatherapie”

Holzqualität2%

“Tolle Holzdochte”

Spaß/Unterhaltungserlebnis1%

“Macht Spaß”

What buyers complain about

Entflammbar22%

“Er brennt”

Dicke18%

“Docht ist ziemlich dünn”

Qualität insgesamt7%

“Insgesamt ein sehr schlechtes Produkt”

Haltbarkeit5%

“Brennt über 1 Stunde”

Haftung/Klebrigkeit5%

“leider ohne Klebeplättchen.”

Preis-Leistungs-Verhältnis5%

“MÜLL das Geld nicht wert”

Materialqualität5%

“Das Material taugt nicht als Kerzendoch”

Dünn3%

“Dünne Dochte”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“kleine Anleitung wäre gut”

Schädlings-/Insektenbekämpfung3%

“Für Bienenwachs sind die Dochte nicht empfehlenswert”

Top return reasons

Dünn25%
Gesamtgröße21%
Funktionalität insgesamt18%
Entflammbar7%
beworben Vs Tatsächliches Produkt5%
Qualität insgesamt5%
Kompatibilität – insgesamt4%
Haftung/Klebrigkeit4%
Dicke2%
Geeignet für den Innenbereich2%

Common questions

Is kerzendocht profitable to sell on Amazon Germany?
The niche generates €305K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -65.0%. Flapen's verdict: Skip it (48/100).
How competitive is the kerzendocht niche?
20 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in kerzendocht?
Top complaints mined from reviews: Entflammbar, Dicke, Qualität insgesamt. The return rate is 0.4%.
When does demand for kerzendocht peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.4× the quietest.
What does it cost to enter the kerzendocht niche?
Listings span €2.80–€8.04; the average listing price is €5.38 (sweet spot $15–$100). The average incumbent carries 1,263 reviews — the moat a new listing must climb.