Is kerzen rot profitable to sell on Amazon Germany?

The niche generates €138K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.8%. Flapen's verdict: Skip it (48/100).

How competitive is the kerzen rot niche?

16 brands and 66 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in kerzen rot?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 1.5%.

When does demand for kerzen rot peak?

Demand peaks in Nov–Dec; the busiest month runs 54.2× the quietest.

What does it cost to enter the kerzen rot niche?

Listings span €2.09–€25.76; the average listing price is €10.81 (sweet spot $15–$100). The average incumbent carries 1,430 reviews — the moat a new listing must climb.

kerzen rot

Skip it

Soft demand (-35.8% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,429.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Price range

Okay€2.09–€25.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.81

avg listing price — sweet spot $15–$100

Market size

Okay€138K

€138K/yr · 216K searches

Growth

Bad-35.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kerzen rot is a €138K/yr Amazon Germany market (216K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kerzen rot market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €108K–€135K; units × avg price
Conversion rate: 5.9%
Avg BSR: #119
Page quality: 0%
Prime: 81%
Sponsored: 88%
Out of stock: 5.4%
Avg brand age: 43 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

22%

PAPSTAR21%
bolsius19%
Spaas15%
Candelo13%
THE TWIDDLERS6%
Danilovo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 54.2×

Open Trend

Top kerzen rot search terms

rote kerzen35K/yr -31.9%4.4% conv.
kerzen rot36K/yr -35.7%4.4% conv.
kerze rot10K/yr -27.6%3.7% conv.
rote kerze6K/yr -14.7%4.3% conv.
stumpenkerzen rot48K/yr -57.2%2.6% conv.
kerzen rot stumpen11K/yr -41.6%2.9% conv.
stumpenkerze rot8K/yr -30.8%6.2% conv.
rote stumpenkerzen8K/yr -40.1%2.2% conv.
adventskranz kerzen rot13K/yr +11.1%1.7% conv.
adventskerzen rot11K/yr -67.6%0.0% conv.

All search terms

Top kerzen rot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Candelo 10er Set Leuchterkerzen - Tafel Kerze Karminrot - 18 5cm 7 5 Std Brenndauer - Haushaltskerzen für Kerzenständer und Kronleuchter - Stabkerzen

Candelo€7.374.4★168 rev

Papstar Stumpenkerzen / Säulenkerze Rot(10 Stück)

PAPSTAR€8.014.5★1,673 rev

Bolsius Glatte Spitzkerzen - Rot - Set 8 Stück im Karton - Dekorative Haushaltkerzen - Brenndauer 7 Stunden - Unparfümierte - Natürliches Pflanzenwachts - Ohne Palmöl - 24 5 cm

bolsius€5.234.4★1,964 rev

Spaas Rustikale Stumpenkerze 70/95 mm 35St. - rot

Spaas€2.784.3★422 rev

THE TWIDDLERS 50 rote Herzkerzen Teelichter Herzform romantische Deko

THE TWIDDLERS€6.253.2★1,322 rev

Newest

by launch date

Rote Herzförmige Teelichter 12 Stücke Romantische Kleine Kerzen aus Pflanzenwachs 4h Brenndauer Perfekte Herz Deko für Valentinstag Heiratsantrag Hochzeit & Party

ugbem€7.4238 rev

8mo ago

Rote Stumpenkerzen durchgefärbt Stumpenkerzen rustikale Kerzen RAL zertifiziert aus Pflanzenwachs Ohne Palmöl Selbstverlöschend 80x60mm für Tischdeko & Hochzeiten bis zu 100h Brenndauer

Alluvo€15.6257 rev

11mo ago

Bolsius - Adventszeit - Stumpenkerze - rot - 6cm - 4-Pack - Dekorative Kerze - Mit natürlichem Pflanzenwachs - Ohne Palmöl

bolsius€2.441,411 rev

11mo ago

DeinPack 10 Spitzkerzen HORECA - Bordeaux - Dekorative Haushaltkerzen - Adventskerzen - Brenndauer 8 Stunden - Festliche Kerzen für Party Hochzeit und andere Anlässe

DeinPack€9.9562 rev

1y ago

Spaas Rustikale Stumpenkerze 80/110 mm 65St. - rot

Spaas€4.2857 rev

2y ago

What buyers say about kerzen rot

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Top Qualität”

Helligkeit/Glanz/Glühen22%

“Super tolle Kerzen”

Farbe13%

“Sehr schöne Farbe, lange Brenndauer und ruhiges Kerzenbild”

Preis-Leistungs-Verhältnis8%

“Hier passen Preis- Leistung zusammen”

Feuerwiderstand5%

“Schöne Kerzen mit langer Brenndauer”

Geruch5%

“Schöne Farbe und gutes geruchsloses abrennen”

beworben Vs Tatsächliches Produkt5%

“Entspricht den Erwartungen”

Haltbarkeit3%

“Sehr schön, halten lange und rußen wenig”

Einfache Reinigung3%

“Sauberes Abbrennen”

Form/Stil2%

“Schöne, stimmungsvolle Form für viele Gelegenheiten”

What buyers complain about

Qualität insgesamt35%

“Größter Müll”

Haltbarkeit16%

“Ein gutes Dreiviertel der Kerzen ist nach gerade mal 3 Minuten schon ausgegangen, der Rest ist nach spätestens 10 Minuten ausgegangen”

Preis-Leistungs-Verhältnis10%

“Also dafür hatte ich bei dem Preis mehr erwartet”

Entflammbar10%

“Der Docht brannte ab bis tief in die Kerze hinein”

Funktionalität insgesamt7%

“Erfüllen nicht ihren Zweck”

beworben Vs Tatsächliches Produkt5%

“Leider falsche Mengenangabe”

Heizung5%

Helligkeit/Glanz/Glühen5%

“Die Kerzen rußen und das nicht wenig”

Gesamtgröße5%

“Ok, sind aber leider nur halb so groß wie ein Teelicht”

Dicke2%

“Neben der enttäuschenden Dicke im Vergleich zu herkömmlichen Teelichtern”

Top return reasons

Gesamtgröße44%

Farbe23%

Qualität insgesamt10%

Haltbarkeit4%

Entflammbar4%

Produktzustand4%

beworben Vs Tatsächliches Produkt2%

Touch-/Tastensteuerung1%

Kompatibilität – insgesamt1%

Dünn1%

Common questions

Is kerzen rot profitable to sell on Amazon Germany?: The niche generates €138K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.8%. Flapen's verdict: Skip it (48/100).
How competitive is the kerzen rot niche?: 16 brands and 66 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in kerzen rot?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 1.5%.
When does demand for kerzen rot peak?: Demand peaks in Nov–Dec; the busiest month runs 54.2× the quietest.
What does it cost to enter the kerzen rot niche?: Listings span €2.09–€25.76; the average listing price is €10.81 (sweet spot $15–$100). The average incumbent carries 1,430 reviews — the moat a new listing must climb.