Skip to content

Kerzen Rosa

Fail

Demand is soft, at -37.7% this quarter, so Kerzen Rosa is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€39K/yr152K searches / yr
90-day growth
-37.7%search demand this quarter
Competition
37%top-5 click share · 24 brands · 58 sellers

Flapen Score

Kerzen Rosa against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzen Rosa is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerzen Rosa market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzen Rosa 152K times last year and spent an estimated €39K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-37.7%
Conversion, latest week
2.4%
Market size, estimated
€39Ka year
Peak month
November7.4× the quietest month
Top search term
kerzen rosa24K searches a year

02 · Price

A sale here is worth €10.84.

Listings sell for €10.84 on average, from €2.22 to €21.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €10.84 that is €0 to €1K a year per listing.

Average price
€10.84under the $15 to $100 sweet spot
Price range
€2.22–€21.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #98 within Kerzen & Kerzenhalter. It carries 771 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
11.4%
Average rank
#98in Kerzen & Kerzenhalter
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
771per listing
Listings tracked
44

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kerzen Rosa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

58

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

37%

Top 20: 75%

Open market

26%

  • Brand 133%
  • Brand 218%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Kerzen Rosa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 7.4×

Search terms

Top Kerzen Rosa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerzen rosa24K/yr
  • stabkerzen rosa19K/yr
  • rosa kerzen16K/yr
  • kerze rosa14K/yr
  • kerzen pink13K/yr
  • stumpenkerzen rosa17K/yr
  • kerze pink9K/yr
  • rosa kerze7K/yr
  • pinke kerzen7K/yr
  • stabkerzen altrosa5K/yr

Reviews and returns

What reviews say buyers love and hate about Kerzen Rosa

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Farbe”
13%of negative reviews mention “Qualität insgesamt”
1.9%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kerzen Rosa questions

Answered from the same tracked data.