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52

kerzen gold

Worth a look

Shows low returns (1.4%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 11Conversion 48Competition 85Returns 87Price range 40Avg price 25Brand share 85Review moat 82Quality gap 67

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great368.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay€3.21–€22.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.00

avg listing price — sweet spot $15–$100

Growth

Bad-28.0%

90-day search growth — must beat 0% to launch

Market size

Bad€37K

€37K/yr · 109K searches

According to Flapen's Amazon Germany niche tracking, kerzen gold is a €37K/yr Amazon Germany market (109K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerzen gold market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
€36K–€45K
units × avg price
Conversion rate
3.8%
Avg BSR
#329
Page quality
0%
Prime
78%
Sponsored
75%
Out of stock
6.4%
Avg brand age
34 months
Avg seller age
190 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

61

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

30%

Top 20: 75%

Open market

50%

  • bolsius19%
  • FAMCUCHE7%
  • Ebersbacher Kerzenfabrik GmbH7%
  • BOBOZHONG6%
  • PartyDeco6%
  • Ksywydu6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.9×

Top kerzen gold search terms

  • kerzen gold33K/yr
  • goldene kerzen27K/yr
  • kerze gold16K/yr
  • stumpenkerzen gold19K/yr
  • stumpenkerze gold6K/yr
  • goldene kerze3K/yr
  • kerzen adventskranz gold5K/yr
All search terms

Top kerzen gold products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€7464%€1K6%€2K8%€3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kerzen gold

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Qualität super”

Helligkeit/Glanz/Glühen17%

“Glanzvoll”

Farbe9%

“Sehr hübsch”

Form/Stil8%

“Elegant”

Geruch6%

“Beste Duftkerze”

Design insgesamt6%

“Elegant”

beworben Vs Tatsächliches Produkt5%

“Macht was es soll”

Feuerwiderstand4%

“Brenndauer auch”

Preis-Leistungs-Verhältnis3%

“Schöne Kerzen zu einem fairen Preis”

Benutzerfreundlichkeit3%

“Das ist besonders praktisch, weil sie gut halten”

What buyers complain about

Entflammbar32%

“zum Teil in Flammen auf”

Qualität insgesamt18%

“Sehr schlechte Qualität”

Farbe9%

“Defekt und keine schöne Farbe”

Funktionalität insgesamt9%

“Hübsch, tun aber nicht was sie sollen”

Produktzustand9%

“Die Ware wurde zurück gesendet”

Haltbarkeit5%

“Leider hat sich das Wachs gelöst”

Dicke5%

“Vorsicht beim Umgang, die sind sehr dünn”

Preis-Leistungs-Verhältnis3%

“Für den Preis mehr erwartet”

Benutzerfreundlichkeit3%

“lässt sich nicht mehr so leicht anzünden.”

Top return reasons

Farbe32%
Gesamtgröße25%
Qualität insgesamt8%
beworben Vs Tatsächliches Produkt7%
Kratzfestigkeit6%
Lackqualität5%
Dünn3%
Preis-Leistungs-Verhältnis3%
Defekt Material/Teile2%
Geruch2%

Common questions

Is kerzen gold profitable to sell on Amazon Germany?
The niche generates €37K/yr across 51 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the kerzen gold niche?
35 brands and 61 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in kerzen gold?
Top complaints mined from reviews: Entflammbar, Qualität insgesamt, Farbe. The return rate is 1.4%.
When does demand for kerzen gold peak?
Demand peaks in Nov–Dec; the busiest month runs 16.9× the quietest.
What does it cost to enter the kerzen gold niche?
Listings span €3.21–€22.86; the average listing price is €9.00 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.