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Kerzen Gold

Maybe

An estimated 1.4% of orders come back. But shoppers spend an estimated $37K a year here, so Kerzen Gold is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size
€37K/yr109K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
30%top-5 click share · 35 brands · 61 sellers

Flapen Score

Kerzen Gold against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzen Gold is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerzen Gold market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzen Gold 109K times last year and spent an estimated €37K. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
3.8%
Market size, estimated
€37Ka year
Peak month
November16.9× the quietest month
Top search term
kerzen gold33K searches a year

02 · Price

A sale here is worth €9.00.

Listings sell for €9.00 on average, from €3.21 to €22.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €9.00 that is €0 to €900 a year per listing.

Average price
€9.00under the $15 to $100 sweet spot
Price range
€3.21–€22.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€900
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #329 within Partyzubehör & Dekoration. It carries 368 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
78%
Out of stock, average day
6.4%
Average rank
#329in Partyzubehör & Dekoration
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
368per listing
Listings tracked
51

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kerzen Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

61

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

30%

Top 20: 75%

Open market

50%

  • Brand 119%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Kerzen Gold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.9×

Search terms

Top Kerzen Gold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerzen gold33K/yr
  • goldene kerzen27K/yr
  • kerze gold16K/yr
  • stumpenkerzen gold19K/yr
  • stumpenkerze gold6K/yr
  • goldene kerze3K/yr
  • kerzen adventskranz gold5K/yr

Reviews and returns

What reviews say buyers love and hate about Kerzen Gold

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
32%of negative reviews mention “Entflammbar”
1.4%of orders come back
“zum Teil in Flammen auf”
A buyer, on “Entflammbar”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kerzen Gold questions

Answered from the same tracked data.