Is Kerzen Geschenkset profitable to sell on Amazon Germany?

Flapen scores Kerzen Geschenkset 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €31K a year across 42 tracked products. 4 of the 23 products launched in the last year cleared the first-year sales bar. Search demand grew -36.4% in the last 90 days.

How competitive is the Kerzen Geschenkset niche on Amazon Germany?

23 brands and 41 sellers compete in Kerzen Geschenkset on Amazon Germany. The top 5 Kerzen Geschenkset products take 40% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Kerzen Geschenkset?

Kerzen Geschenkset buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Gesamtgröße, and Geruch. An estimated 0.7% of orders come back.

What does it cost to enter the Kerzen Geschenkset niche?

Kerzen Geschenkset sells for €14.74 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.02 to €29.18. The average product has 869 reviews, the count a new listing must catch up to.

Kerzen Geschenkset

Fail

Demand is soft, at -36.4% this quarter, so Kerzen Geschenkset is a Fail.

Filters Low Review Barrier

Flapen Score: 48
48 / 100Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size: €31K/yr86K searches / yr
90-day growth: -36.4%search demand this quarter
Competition: 40%top-5 click share · 23 brands · 41 sellers

Flapen Score

Kerzen Geschenkset against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzen Geschenkset is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Kerzen Geschenkset market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzen Geschenkset 86K times last year and spent an estimated €31K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months: 86K
Growth, 90 days vs prior 90: -36.4%
Conversion, latest week: 2.4%
Market size, estimated: €31Ka year
Top search term: kerzen geschenkset38K searches a year

02 · Price

A sale here is worth €14.74.

Listings sell for €14.74 on average, from €7.02 to €29.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €14.74 that is €0 to €1K a year per listing.

Average price: €14.74under the $15 to $100 sweet spot
Price range: €7.02–€29.18
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #99 within Kerzen & Kerzenhalter. It carries 869 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 33.1%
Average rank: #99in Kerzen & Kerzenhalter
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 869per listing
Listings tracked: 42

04 · Newcomers

4 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 23
Successful launches: 4Amazon's first-year sales bar
Average brand age: 25 months

Products

Top Kerzen Geschenkset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

40%

Top 20: 80%

Open market

27%

Brand 129%
Brand 219%
Brand 310%
Brand 47%
Brand 54%
Brand 64%

Demand

Kerzen Geschenkset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 10.8× · 8 of 12 months tracked

Search terms

Top Kerzen Geschenkset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kerzen geschenkset38K/yr -33.8%2.3% conv.
kerzenset geschenkset14K/yr -7.0%2.7% conv.
kerzen set geschenk8K/yr -33.8%1.4% conv.
aroma kerzen3K/yr -40.4%0.4% conv.
yankee candle teelichter6K/yr -61.5%0.4% conv.
yankee candles votivkerzen6K/yr -69.0%0.4% conv.
yankee candles mini4K/yr -33.8%0.5% conv.
mini duftkerzen8K/yr -77.5%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Kerzen Geschenkset

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Geschenk Zweck”

20%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.7%of orders come back

“der Preis für die Menge ist einfach nur lächerlich.”

A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Kerzen Geschenkset questions

Answered from the same tracked data.

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