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kerzen geschenkset

Skip it

Soft demand (-36.4% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 7Conversion 30Competition 75Returns 97Price range 64Avg price 73Brand share 60Review moat 66Quality gap 53

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Avg price

Good€14.74

avg listing price — sweet spot $15–$100

Review moat

Good869.33

avg incumbent reviews — the moat a new listing must climb

Price range

Good€7.02–€29.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€31K

€31K/yr · 86K searches

Growth

Bad-36.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kerzen geschenkset is a €31K/yr Amazon Germany market (86K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kerzen geschenkset market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€37K–€44K
units × avg price
Conversion rate
2.4%
Avg BSR
#99
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
33.1%
Avg brand age
25 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

41

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

40%

Top 20: 80%

Open market

27%

  • LIDAM29%
  • sopalmy19%
  • TUZELIYA10%
  • Yankee Candle7%
  • inyeskon4%
  • Walkinbear4%

Demand

Weekly Amazon search volume, last 33 weeks — -36.4% search growth over the last 90 days.
8K6KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top kerzen geschenkset search terms

  • kerzen geschenkset38K/yr
  • kerzenset geschenkset14K/yr
  • kerzen set geschenk8K/yr
  • aroma kerzen3K/yr
  • yankee candle teelichter6K/yr
  • yankee candles votivkerzen6K/yr
  • yankee candles mini4K/yr
  • mini duftkerzen8K/yr
All search terms

Top kerzen geschenkset products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€1K8%€2K12%€4K16%€5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kerzen geschenkset

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck49%

“Nice gifts”

Geruch23%

“Duft”

Qualität insgesamt8%

“Die Kerzen und der Halter sind hochwertig verarbeitet und sorgen sofort für eine gemütliche Atmosphäre, ideal für Geburtstage, Weihnachten oder einfach als liebevolle Aufmerksamkeit”

Design insgesamt4%

“Design & Präsentation”

beworben Vs Tatsächliches Produkt3%

“Genau so, wie man es sich vorstellt”

Farbe2%

“Sehr hübsch”

Gesamtgröße2%

“Passt”

Preis-Leistungs-Verhältnis2%

“Guter Preis für leckere Produkte”

Holzqualität1%

“Holzaufbewahrung mit dem Spruch ist auch sehr schön,”

Helligkeit/Glanz/Glühen1%

“Sehr schöne Kerzen”

What buyers complain about

Preis-Leistungs-Verhältnis20%

“der Preis für die Menge ist einfach nur lächerlich.”

Gesamtgröße13%

“Die Kerzen sind klein”

Geruch12%

“Kaum Duft”

Qualität insgesamt10%

“Der Preis ist für die Qualität nicht angemessen”

beworben Vs Tatsächliches Produkt5%

“Nicht wie abgebildet”

Geschenk Zweck5%

“Nicht als Geschenk”

Kompatibilität – insgesamt2%

“Nicht kompatibel”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Anleitung ist jedenfalls keine dabei”

Montage/Installation2%

“Musste zusammengebaut werden”

Materialqualität1%

“Das Material wirkt ziemlich billig”

Top return reasons

Defekt Material/Teile20%
Gesamtgröße17%
Geschenk Zweck14%
Preis-Leistungs-Verhältnis9%
Qualität insgesamt8%
Geruch8%
beworben Vs Tatsächliches Produkt4%
Holzqualität3%
Druckqualität2%
Materialqualität2%

Common questions

Is kerzen geschenkset profitable to sell on Amazon Germany?
The niche generates €31K/yr across 42 tracked products. 4 of 23 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Skip it (48/100).
How competitive is the kerzen geschenkset niche?
23 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in kerzen geschenkset?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Geruch. The return rate is 0.7%.
What does it cost to enter the kerzen geschenkset niche?
Listings span €7.02–€29.18; the average listing price is €14.74 (sweet spot $15–$100). The average incumbent carries 869 reviews — the moat a new listing must climb.