Is kerzen deko profitable to sell on Amazon Germany?

The niche generates €68K/yr across 121 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the kerzen deko niche?

91 brands and 153 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in kerzen deko?

Top complaints mined from reviews: Gesamtgröße, beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis. The return rate is 1.8%.

When does demand for kerzen deko peak?

Demand peaks in Jan–Feb; the busiest month runs 4.5× the quietest.

What does it cost to enter the kerzen deko niche?

Listings span €6.03–€58.87; the average listing price is €18.54 (sweet spot $15–$100). The average incumbent carries 779 reviews — the moat a new listing must climb.

kerzen deko

Worth a look

Shows no brand lock-in (top 5 brands take 27% of clicks), but soft demand (-45.2% this quarter) keeps it on the watch list.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great€18.54

avg listing price — sweet spot $15–$100

Price range

Great€6.03–€58.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good779.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€68K

€68K/yr · 610K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, kerzen deko is a €68K/yr Amazon Germany market (610K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kerzen deko market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €56K–€74K; units × avg price
Conversion rate: 0.6%
Avg BSR: #282
Page quality: 0%
Prime: 93%
Sponsored: 89%
Out of stock: 3.3%
Avg brand age: 33 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

91 falling

Sellers

153

Top-5 brand share

27%

Top 20: 58%

Top-5 click share

20%

Top 20: 41%

Open market

70%

oliruim7%
FJSPERM6%
GoMaihe6%
CEMABT4%
Romadedi4%
CHEYLIZI3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.2% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 4.5×

Open Trend

Top kerzen deko search terms

skulptur deko75K/yr -44.6%0.1% conv.
deko figuren66K/yr -34.0%0.1% conv.
schwarze deko67K/yr -37.1%0.4% conv.
kerzen deko57K/yr -38.4%0.3% conv.
dekofiguren wohnzimmer31K/yr -24.4%0.1% conv.
dekofiguren33K/yr -41.6%0.1% conv.
skulpturen deko24K/yr -44.4%0.1% conv.
deko skulptur22K/yr -41.8%0.2% conv.
tischdeko esstisch32K/yr -77.7%0.3% conv.
esstisch deko alltag20K/yr -40.6%0.2% conv.

All search terms

Top kerzen deko products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schwarze Heimdekoration Akzentkunst Frau Gesicht Statue Sammlerstück Statue für modernes Zuhause Wohnzimmer Bücherregal Schwarz Schreibtisch Dekor 3-teiliges Set

oliruim€17.164.6★2,133 rev

CHEYLIZI Statue Fliegende Ballon Mädchen Figur Home Decor Moderne Kunst Skulptur Harz Figur Handwerk Ornament schwarz.

CHEYLIZI€14.044.6★151 rev

FANNAS 50 Stück Schwarz Pampasgras Trockenblumen Deko 45 cm Hasenschwänze Pampasgras Getrocknet Trockenblumen Natürliche Pampas Gras Trockenblumens für Blumen Arrangements Heim Decor Hochzeit

FENGCHUANG€9.713.8★207 rev

SAWOAKE Vasen für pampasgras Schwarze Keramikvase 2er Set für Moderne Home Decor Neutral Boho Nordic Minimalismus Stil Blumenvasen Idee Regal Tisch Groß+klein

Sawoake€12.844.7★782 rev

SIETIOJI 2 Stücke Wohnkultur Sandstein Lesen Denker Statue Moderne Figuren Abstrakte Ästhetische Skulptur Denker Harz Statue Set für Heimdekoration Wohnzimmer Büro Bücherregal Regal Tisch

SIETIOJI€14.734.4★192 rev

Newest

by launch date

levandeo 3er Set Yoga Deko Frau Figur Schwarz Dekofigur Yogapose Geschenk Skulptur Wohndeko Regaldeko Deko Yogaraum

levandeo€19.8111 rev

5mo ago

UNUS Deko Aufsteller aus Metall Blumenvase 35 cm Schwarze Blumen Silhouette

UNUS€14.3511 rev

7mo ago

Qianly Modern Statue Holz Deko Kunstfigur Abstrakte Gebogene Skulptur Modernes Design Abstrakte Statuen für Schlafzimmer Leseraum Praxis Schreibtisch Indoor Skulptur Skulptur deko Modern 40 X 17 cm

Qianly€23.335 rev

7mo ago

Romadedi Kerzenhalter Stabkerze Mit Glaszylinder Schwarz: 3er Set Kerzenständer Rauchglas für Stabkerzen Tischdeko Wohnzimmer Deko Stabkerzenhalter Glas Metall für Outdoor Weihnachten Esstisch Deko

Romadedi€23.2121 rev

11mo ago

Simulierte Sandstein Skulptur Deko für Wohnzimmer Moderne Harz Stein Skulpturen für Couchtisch Dekorationen Weiß und Grau Statue für Regal Bücherregal Deko Geschenke für viel Glück Gesundheit

FJSPERM€29.8319 rev

1y ago

What buyers say about kerzen deko

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Design insgesamt9%

“Schönes modernes Design”

beworben Vs Tatsächliches Produkt9%

“Genau wie auf dem Foto”

Benutzerfreundlichkeit8%

“Super komfortabel”

Preis-Leistungs-Verhältnis6%

“Preis Leistung ok”

Geschenk Zweck6%

“Super Geburtstagsgeschenk”

Gesamtgröße6%

“Passt”

Montage/Installation4%

“Aufbau simpel/ sehr leicht (keine 5 Minuten).”

Helligkeit/Glanz/Glühen3%

“Sehr schöne Lampe:)”

Stärke3%

“Solide”

What buyers complain about

Gesamtgröße19%

“fallen erstmal klein aus,”

beworben Vs Tatsächliches Produkt9%

“Nicht wie auf dem Foto”

Preis-Leistungs-Verhältnis7%

“Die knapp 10 Euro sind dazu noch völlig unangemessen”

Qualität insgesamt7%

“Müll”

Geruch4%

“Stinkt extrem”

Materialqualität3%

“Billig Material plus Beschädigung”

Farbe3%

“Farbe war nicht wie erwartet”

Haltbarkeit3%

“Hält nicht lange”

Benutzerfreundlichkeit2%

“Entnahme des Beutels unhandlich”

Haftung/Klebrigkeit2%

“Falsch geklebt”

Top return reasons

Gesamtgröße40%

Farbe13%

Qualität insgesamt9%

beworben Vs Tatsächliches Produkt7%

Materialqualität4%

Defekt Material/Teile4%

Funktionalität insgesamt2%

Dünn2%

Geruch2%

Preis-Leistungs-Verhältnis1%

Common questions

Is kerzen deko profitable to sell on Amazon Germany?: The niche generates €68K/yr across 121 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the kerzen deko niche?: 91 brands and 153 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in kerzen deko?: Top complaints mined from reviews: Gesamtgröße, beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis. The return rate is 1.8%.
When does demand for kerzen deko peak?: Demand peaks in Jan–Feb; the busiest month runs 4.5× the quietest.
What does it cost to enter the kerzen deko niche?: Listings span €6.03–€58.87; the average listing price is €18.54 (sweet spot $15–$100). The average incumbent carries 779 reviews — the moat a new listing must climb.