Is kerzen blau profitable to sell on Amazon Germany?

The niche generates €29K/yr across 50 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the kerzen blau niche?

29 brands and 65 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in kerzen blau?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Geruch. The return rate is 1.3%.

What does it cost to enter the kerzen blau niche?

Listings span €2.13–€40.01; the average listing price is €11.70 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.

kerzen blau

Worth a look

Shows low returns (1.3%), but a small market ($29K/yr) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great332.3

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.13–€40.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.70

avg listing price — sweet spot $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Market size

Bad€29K

€29K/yr · 90K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, kerzen blau is a €29K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kerzen blau market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €29K–€35K; units × avg price
Conversion rate: 2.7%
Avg BSR: #109
Page quality: 0%
Prime: 58%
Sponsored: 56%
Out of stock: 5.7%
Avg brand age: 45 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

29%

Top 20: 73%

Open market

43%

Nordring15%
PAPSTAR13%
Kerzenfeld8%
Cereria Di Giorgio8%
Miss Lovely6%
Nexos Trading6%

Demand

Weekly Amazon search volume, last 33 weeks — -18.9% search growth over the last 90 days.

Open Trend

Top kerzen blau search terms

kerzen blau21K/yr -28.6%2.5% conv.
stabkerzen blau14K/yr -13.8%3.2% conv.
blaue kerzen19K/yr -22.2%2.8% conv.
stumpenkerzen blau15K/yr -6.1%2.6% conv.
kerze blau11K/yr -17.7%1.8% conv.
kerzen hellblau7K/yr -11.1%2.5% conv.
blaue kerze5K/yr -26.8%2.1% conv.

All search terms

Top kerzen blau products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Papstar Stumpenkerzen / Säulenkerze Dunkelblau (10 Stück) Durchmesser 4 cm Höhe 9 cm dunkelblau lange Brenndauer rußfreies Abbrennen für Gastro Feste und Haushalt #17916

PAPSTAR€7.584.3★1,086 rev

PAPSTAR 50 Leuchterkerzen Ø 2 2 cm 25 cm arktikblau Blau

PAPSTAR ITALIA€19.444.7★19 rev

Kerze matt hellblau Höhe 24 Zentimeter. Brenndauer von 1 Stück ca. 6 Stunden. Verpackung: 1 Packung enthält 10 Stück SDMAT-008

PartyDeco€7.564.2★1,638 rev

Kerzenfeld 10 Stück Stabkerzen Hellblau 100 x 22 mm 2-fach getaucht lange Brenndauer 4+ Stunden echte Manufakturqualität aus Deutschland RAL-Zertifiziert und tropffrei

Kerzenfeld€6.854.5★35 rev

Papstar Leuchterkerzen / Halterkerzen blau (50 Stück) Ø 2.2 x 25 cm dunkelblau rußfreies Abbrennen lange Brenndauer ca. 7 Stunden für Gastronomie / Haushalt / Feste #17965

PAPSTAR€19.644.6★529 rev

Newest

by launch date

Ugbem 4er-Pack duftlose Säulenkerzen 5x10 cm kleine blaue Sojawachskerzen ungiftig & rauchfrei mit Baumwolldocht für Wohndekoration Kirche und Hochzeiten

ugbem€13.6729 rev

2mo ago

Kerzenfeld 10 Stück Stabkerzen Hellblau 100 x 22 mm 2-fach getaucht lange Brenndauer 4+ Stunden echte Manufakturqualität aus Deutschland RAL-Zertifiziert und tropffrei

Kerzenfeld€6.8535 rev

4mo ago

Stabkerzen Pastell Blau 10 Stück 180mm x 22mm Durchgefärbte Spitzkerzen 8+ Stunden Brenndauer Made in Germany - Ohne Tropfen & Rußen - Unparfümierte und RAL-Zertifizierte Tafelkerzen

Kerzenfeld€13.49134 rev

5mo ago

Stabkerzen Taubenblau Pastell-Blau - Premium Qualität [Made in Germany] - 10 Spitzkerzen durchgehend gefärbt - Ø 22mm 18cm Höhe - Kerzenfarm Hahn - lange Brenndauer (8+ Stunden)

Miss Lovely€13.89390 rev

1y ago

Nordring 8 Stabkerzen nachtblau 2 2 x 18 cm hoch

Nordring€9.66597 rev

1y ago

What buyers say about kerzen blau

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe25%

“Wunderbares Blau”

Helligkeit/Glanz/Glühen20%

“Die kleinen blauen Kerzen sehen elegant aus”

Geruch13%

“Toller Duft”

Preis-Leistungs-Verhältnis6%

“Preis/Leistung passt”

beworben Vs Tatsächliches Produkt5%

“genau wie auf dem Foto”

Qualität insgesamt4%

“sehr schönen und hochwertigen Eindruck.”

Gesamtgröße4%

“So wie gezeigt und beschrieben, schöne Größe und sehen gut aus”

Feuerwiderstand3%

“Beim Abbrennen machen sie einen guten Eindruck”

Korrekt Inhalt2%

“Wie bestellt so gekommen”

Haltbarkeit2%

“Sehr schön, haltbar, Tropfen nicht”

What buyers complain about

Gesamtgröße14%

“Kleiner als gedacht”

Qualität insgesamt14%

“Schlechte Qualität”

Geruch13%

“Die Kerze hat keinen Duft”

Preis-Leistungs-Verhältnis11%

“Der Preis von 15,99 Euro ist ok (nicht günstig,”

Entflammbar7%

“Brennt schnell ab”

Design insgesamt6%

“Keine schöne Verarbeitung”

Form/Stil6%

“Hält nicht die Form”

Farbe3%

“Die Farbe entspricht auch leider nicht dem Titelbild, sondern eher dem 3. Artikelfoto”

Top return reasons

Farbe61%

Gesamtgröße23%

Anzeigefarben4%

Geruch4%

Qualität insgesamt1%

Defekt Material/Teile1%

Lackqualität1%

beworben Vs Tatsächliches Produkt1%

Haltbarkeit1%

Form/Stil1%

Common questions

Is kerzen blau profitable to sell on Amazon Germany?: The niche generates €29K/yr across 50 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the kerzen blau niche?: 29 brands and 65 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in kerzen blau?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Geruch. The return rate is 1.3%.
What does it cost to enter the kerzen blau niche?: Listings span €2.13–€40.01; the average listing price is €11.70 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.