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Kerzen Adventskranz 4er Set

Maybe

The top 5 products take only 32% of clicks. But demand is soft, at -24.1% this quarter, so Kerzen Adventskranz 4er Set is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48
Market size
€270K/yr777K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
32%top-5 click share · 24 brands · 84 sellers

Flapen Score

Kerzen Adventskranz 4er Set against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kerzen Adventskranz 4er Set is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerzen Adventskranz 4er Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Kerzen Adventskranz 4er Set 777K times last year and spent an estimated €270K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €270K a year.

Searches, last 12 months
777K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
2.4%
Market size, estimated
€270Ka year
Peak month
November105.7× the quietest month
Top search term
stumpenkerzen creme60K searches a year

02 · Price

A sale here is worth €14.80.

Listings sell for €14.80 on average, from €2.15 to €36.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €14.80 that is €1K to €4K a year per listing.

Average price
€14.80under the $15 to $100 sweet spot
Price range
€2.15–€36.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #86 within Kerzen & Kerzenhalter. It carries 873 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
8.8%
Average rank
#86in Kerzen & Kerzenhalter
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
873per listing
Listings tracked
64

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Kerzen Adventskranz 4er Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

84

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

32%

Top 20: 66%

Open market

28%

  • Brand 123%
  • Brand 217%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Kerzen Adventskranz 4er Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 105.7×

Search terms

Top Kerzen Adventskranz 4er Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stumpenkerzen creme60K/yr
  • stumpenkerzen grün57K/yr
  • stumpenkerzen salbeigrün10K/yr
  • stumpenkerzen bunt7K/yr
  • stumpenkerze groß8K/yr
  • stumpenkerze weiß6K/yr
  • kerzen 5cm durchmesser8K/yr
  • kleine stumpenkerzen7K/yr
  • rustic kerzen12K/yr
  • kerzen verschiedene größen5K/yr

Reviews and returns

What reviews say buyers love and hate about Kerzen Adventskranz 4er Set

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
1.7%of orders come back
“Flop”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kerzen Adventskranz 4er Set questions

Answered from the same tracked data.