Is kerzen adventskranz 4er set profitable to sell on Amazon Germany?

The niche generates €270K/yr across 64 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the kerzen adventskranz 4er set niche?

24 brands and 84 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in kerzen adventskranz 4er set?

Top complaints mined from reviews: Qualität insgesamt, Entflammbar, Preis-Leistungs-Verhältnis. The return rate is 1.7%.

When does demand for kerzen adventskranz 4er set peak?

Demand peaks in Nov–Dec; the busiest month runs 105.7× the quietest.

What does it cost to enter the kerzen adventskranz 4er set niche?

Listings span €2.15–€36.76; the average listing price is €14.80 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.

kerzen adventskranz 4er set

Worth a look

Shows a fragmented shelf (top 5 take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great32%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Good€14.80

avg listing price — sweet spot $15–$100

Review moat

Good873.39

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€2.15–€36.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€270K

€270K/yr · 777K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kerzen adventskranz 4er set is a €270K/yr Amazon Germany market (777K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

kerzen adventskranz 4er set market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: €222K–€296K; units × avg price
Conversion rate: 2.4%
Avg BSR: #86
Page quality: 0%
Prime: 83%
Sponsored: 78%
Out of stock: 8.8%
Avg brand age: 54 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

32%

Top 20: 66%

Open market

28%

PAPSTAR23%
HORECA CANDLES17%
bolsius12%
Starpak8%
seit 1744 müller KERZEN7%
Hofer5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 105.7×

Open Trend

Top kerzen adventskranz 4er set search terms

stumpenkerzen creme60K/yr +28.1%3.6% conv.
stumpenkerzen grün57K/yr -38.1%2.5% conv.
stumpenkerzen salbeigrün10K/yr -15.8%1.7% conv.
stumpenkerzen bunt7K/yr -23.7%0.5% conv.
stumpenkerze groß8K/yr -17.0%0.7% conv.
stumpenkerze weiß6K/yr -20.6%2.1% conv.
kerzen 5cm durchmesser8K/yr -7.3%1.8% conv.
kleine stumpenkerzen7K/yr -39.5%1.8% conv.
rustic kerzen12K/yr -39.6%0.0% conv.
kerzen verschiedene größen5K/yr -37.2%1.8% conv.

All search terms

Top kerzen adventskranz 4er set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horeca Candles - Stumpenkerzen - Elfenbein - Ø 4 x 7 cm - 20er Set Blockkerzen - Lange Brenndauer 12 Stunden - Ohne Duft - Kerzen für Haushalt Feiern und Gastronomie

HORECA CANDLES€15.204.3★380 rev

Papstar Stumpenkerzen / Säulenkerzen creme Abmessungen 6 x 11.5 cm für Haushalt Feiern und Gastronomie Brenndauer: ca. 24 Stunden 6 Stück

PAPSTAR€9.624.6★4,791 rev

10 Stumpenkerzen Ø 40 mm 90 mm creme Blockkerzen Kerzen

PAPSTAR€7.074.4★979 rev

Müller Stumpenkerzen - Creme/Elfenbein - 24 Stück - Durchmesser 5 cm Höhe 9 cm - Brenndauer 16 Stunden - Duftfrei - Deko Kerzen für Haushalt Feiern und Gastronomie

seit 1744 müller KERZEN€26.954.6★435 rev

8 Stumpenkerzen Ø 47 mm 100 mm jadegrün

Starpak€12.433.9★7 rev

Newest

by launch date

8 Stumpenkerzen Ø 47 mm 100 mm jadegrün

Starpak€12.437 rev

7mo ago

8 Stumpenkerzen Ø 47 mm 100 mm blaugrün

Starpak€12.347 rev

7mo ago

Grüne Tischkerzen Stumpenkerzen 4er Set Rustikale Kerzen 80x60mm Pflanzenwachs Ohne Palmöl Selbstverlöschend Vegan RAL Zertifiziert Hochzeit Naturstil bis zu 100h Made in Germany

Alluvo€15.5457 rev

11mo ago

Horeca Candles - Stumpenkerzen - Elfenbein - Ø 6 x 12 cm - 6er Set Blockkerzen - Lange Brenndauer 40 Stunden - Ohne Duft - Kerzen für Haushalt Feiern und Gastronomie

HORECA CANDLES€12.31136 rev

1y ago

Horeca Candles - Stumpenkerzen - Elfenbein - Ø 4 x 7 cm - 40er Set Blockkerzen - Lange Brenndauer 12 Stunden - Ohne Duft - Kerzen für Haushalt Feiern und Gastronomie

HORECA CANDLES€24.09380 rev

1y ago

What buyers say about kerzen adventskranz 4er set

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Top Qualität”

Helligkeit/Glanz/Glühen18%

“Lieblingskerzen”

Preis-Leistungs-Verhältnis15%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt9%

“Produkt wie vom Verkäufer beschrieben”

Farbe7%

“Wunderschöne Farben - genau die, die auf dem Foto abgebildet sind”

Feuerwiderstand6%

“Schöne Kerzen, brennen super, kamen schnell”

Geruch5%

“Schöner Duft”

Gesamtgröße5%

“Passt”

Haltbarkeit3%

“diese Kerzen sind langlebig und gut”

Akkulaufzeit1%

“Batterie”

What buyers complain about

Qualität insgesamt19%

“Flop”

Entflammbar15%

“Brennt sehr schnell runter”

Preis-Leistungs-Verhältnis13%

“Schade bei dem Preis”

Gesamtgröße12%

“Kleiner als gedacht”

Farbe12%

“Hätte mir die Farbe irgendwie etwas blasser vorgestellt”

Haltbarkeit7%

“Jede Kerze ist nach der Hälfte der Brenndauer ausgegangen”

Funktionalität insgesamt2%

“Leider geht der Docht nicht bis auf den Boden der Kerze”

beworben Vs Tatsächliches Produkt2%

“Man sollte die Beschreibung abändern da es einfach nicht zutrifft”

Helligkeit/Glanz/Glühen2%

“Ärgerlich, da dann auch nicht mehr hell und Verschwendung”

Defekt Material/Teile2%

“Hallo bei meiner Lieferung sind einige Kerzen zerdrückt”

Top return reasons

Gesamtgröße62%

Farbe21%

Defekt Material/Teile3%

beworben Vs Tatsächliches Produkt2%

Preis-Leistungs-Verhältnis1%

Funktionalität insgesamt1%

Qualität insgesamt1%

Dünn1%

Dicke1%

Anzeigefarben1%

Common questions

Is kerzen adventskranz 4er set profitable to sell on Amazon Germany?: The niche generates €270K/yr across 64 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the kerzen adventskranz 4er set niche?: 24 brands and 84 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in kerzen adventskranz 4er set?: Top complaints mined from reviews: Qualität insgesamt, Entflammbar, Preis-Leistungs-Verhältnis. The return rate is 1.7%.
When does demand for kerzen adventskranz 4er set peak?: Demand peaks in Nov–Dec; the busiest month runs 105.7× the quietest.
What does it cost to enter the kerzen adventskranz 4er set niche?: Listings span €2.15–€36.76; the average listing price is €14.80 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.