Kerzen
Kerzen shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +16 vs the category median of 48
Is Kerzen profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Kerzen is a €2.8M/yr Amazon Germany market (7.2M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 64/100.
Kerzen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -49.7% over the last 90 days and 2.6% of searches end in a purchase.
€2.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 98 products
Top Kerzen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jean & Len Scented Candle Manuka Honey & Vanilla 8.4 x 8.4 x 9.5 cm 195 g
- Price
- €7.53
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago
Papstar Stumpenkerze / Säulenkerze weiß (10 Stück) Durchmesser 4 cm Höhe 9 cm lange Brenndauer ca. 9 Stunden rußfreies Abbrennen für Gastronomie Geburtstage und Feiern #17915
- Price
- €7.62
- Rating
- 4.4/5
- Reviews
- 5,131
- Age
- 16y ago
Yankee Candle Duftkerze im Glas (groß) | Cherry Blossom | Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen
- Price
- €20.73
- Rating
- 4.7/5
- Reviews
- 4,036
- Age
- 9y ago
Yankee Candle Duftkerze im Glas (groß) | Midsummers Night | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen
- Price
- €18.85
- Rating
- 4.5/5
- Reviews
- 8,831
- Age
- 15y ago
PAPSTAR Tafelkerzen/13800 Ø 21 mm weiß Inh.50
- Price
- €16.15
- Rating
- 4.3/5
- Reviews
- 808
- Age
- 17y ago
Trending
90-day click momentum
Duftkerzen im Glas Duftkerze Geschenkset aus 12 Düft Kerze für Frauen mit 180 Stunden Langer Brenndauer & Sojawachs Duftkerze Set Kleine Geschenke für Frauen Kollegen Geburtstag Muttertag Weihnachten
- Price
- €16.37
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 4mo ago
Yankee Candle Duftkerze im Glas (groß) | Juicy Watermelon | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen
- Price
- €20.08
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 1y ago
Duftkerzen 4 Stück Duftkerzen Kleine Geschenksets für Frauen Sie 500g Kerzen in Dosen Mit Natürlich Sojawachs Kerzenset für Raumduft Kerzen Set Aromatherapie für Muttertag Geburtstag Bad Yoga
- Price
- €9.67
- Rating
- 4.6/5
- Reviews
- 9,436
- Age
- 6y ago
Air Wick Wohlfühl-Duftkerze Geschenkset - winterliche Düfte mit ätherischen Ölen - 3 x Duftkerzen im Glas in schöner Geschenkbox
- Price
- €5.15
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago
Horeca Candles - Stumpenkerzen - Elfenbein - Ø 6 x 12 cm - 12er Set Blockkerzen - Lange Brenndauer 40 Stunden - Ohne Duft - Kerzen für Haushalt Feiern und Gastronomie
- Price
- €17.68
- Rating
- 4.2/5
- Reviews
- 136
- Age
- 1y ago
Newest
by launch dateDuftkerzen im Glas Duftkerze Geschenkset aus 12 Düft Kerze für Frauen mit 180 Stunden Langer Brenndauer & Sojawachs Duftkerze Set Kleine Geschenke für Frauen Kollegen Geburtstag Muttertag Weihnachten
- Price
- €16.37
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 4mo ago
Yankee Candle Duftkerze im Glas (groß) | Juicy Watermelon | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen
- Price
- €20.08
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 1y ago
Horeca Candles - Stumpenkerzen - Elfenbein - Ø 4 x 7 cm - 20er Set Blockkerzen - Lange Brenndauer 12 Stunden - Ohne Duft - Kerzen für Haushalt Feiern und Gastronomie
- Price
- €15.20
- Rating
- 4.3/5
- Reviews
- 380
- Age
- 1y ago
Jean & Len Scented Candle Green Tea & Citrus frischer Duft vegan 195 g
- Price
- €7.44
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago
Jean & Len Scented Candle Manuka Honey & Vanilla 8.4 x 8.4 x 9.5 cm 195 g
- Price
- €7.53
- Rating
- 4.4/5
- Reviews
- 147
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
41 falling
Sellers
164
Top-5 brand share
64%
Top 20: 89%
Top-5 click share
21%
Top 20: 47%
Open market
33%
- Yankee Candle29%
- PAPSTAR14%
- Jean & Len9%
- HORECA CANDLES6%
- Nordring5%
- Ipuro3%
Kerzen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×
Top Kerzen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kerzen1.6M/yr
- duftkerze1.0M/yr
- yankee candles1.0M/yr
- kerze464K/yr
- stabkerzen460K/yr
- stumpenkerzen449K/yr
- duftkerzen im glas394K/yr
- duftkerzen428K/yr
- yankee candles 623g sale352K/yr
- yankee candle209K/yr
What reviews say buyers love and hate about Kerzen
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Good smell, long lasting”
“Best Produkts”
“Nice gifts”
“Bestes Angebot forever”
“Lieblingskerzen”
What buyers complain about
73% of reviews“Duft”
“Unterste qualitätsklasse”
“Teuer”
“Kleiner als gedacht”
“brennt nicht so gut ab”
Kerzen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kerzen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
